After a successful program debut in 2024/25 that saw a select group of savvy travel advisors take on duties as Radical Ambassadors to promote and showcase Canada to industry peers and clients alike, Destination Canada is looking for a fresh crop of interested and interesting agents. Sound like you? Read on to find out more…
Last year, an inaugural group of Australian advisors went on a life-changing Destination Canada trip to go deeper and share richer stories about a nation that’s brimming with epic wildlife and wilderness, big cities and warm-hearted culture.
Now, Destination Canada is looking for six new Aussie travel agent influencers with an eye for detail, a curious mind and a keen interest in content creation to showcase Canada, naturally in 2025/26.
And you won’t have to wait long to experience it all firsthand with a specially curated Radical Ambassador famil to British Columbia and the Northwest Territories departing on 30 September 2025 – that’s only two months away!
Become a Radical Ambassador and win a Canada fam trip!
Destination Canada is launching a new agent-only competition to win the ultimate famil trip to British Columbia and the Northwest Territories in 2025.
The eight-day hosted famil from 30 September – 7 October 2025 will see six winners travel to British Columbia and the Northwest Territories and showcase Canada, naturally as Radical Ambassadors.
While Destination Canada is keeping some of the famil details under wraps for now, it’s a trip to Canada, so you can naturally (hint, hint) expect great things.
What we do know is the famil will include return Air Canada international flights from Australia, all accommodation and ground transportation, some meals and featured activities on the itinerary, visiting BC’s Okanagan region, Yellowknife, and the Northwest Territories.
What’s a Radical Ambassador?
Radical Ambassadors embrace Radical Openness, a concept that taps into Canada’s unique blend of openness: open spaces, open hearts and open minds.
Canada’s new tourism brand: Canada, naturally, is a direct response to audiences burned out by over-produced, AI-assisted travel content.
While Canada’s landscapes, wildlife, cities and culture are definitely “unreal” in the best way, it’s about focusing on what’s real and authentic – and that’s where Radical Ambassadors come in.
Choose Radical Ambassadorship
As a newly minted Radical Ambassador, you’ll have the chance to show off your Canada knowledge from the Canada Specialist Program (CSP), plus boost your content creation skills with an exclusive online Social Media Masterclass with Karryon before the fam.
This will allow you to capture all the amazingness during the trip and share your firsthand experiences not only on your own social media profiles but also have your Canada famil content showcased across the Destination Canada x Karryon 2025/26 campaign and CSP site.
In addition, being recognised as a Radical Ambassador will see you attain expert level in all things Canada and translate that into sales success now and in the future.
Here’s what some of last year’s Radical Ambassadors had to say about their experience.
Travel Managers’ Michelle Pelley: “From the Social Media Masterclass with Karryon to the chance to contribute content, articles and insights afterwards, we were treated like trusted voices, not just attendees. It truly felt like being welcomed into a community, a family, with Karryon and Destination Canada.”
Kaitlyn Jensen from Flight Centre Kawana added: “The experience gave me a much deeper, more emotional understanding of Canada. It’s not just about the landscapes, it’s about the people, the culture and the moments you can’t find in a brochure. I now have personal stories and insider tips that bring Canada to life when I’m talking to clients and colleagues.”
Ellie Perry-Amerikow from italktravel & cruise The Junction said: “Peer-to-peer storytelling creates a level of trust that traditional marketing often lacks. When industry peers share real, personal experiences, it resonates more with travellers, which feels more authentic and credible. In today’s digital world, this kind of content helps keep destinations top of mind and engaging.”
Ready to become a Radical Ambassador?
To enter and win a coveted spot on the Radical Ambassadors famil, Australian travel advisors must be signed up for the Canada Specialist Program (CSP) via canadaspecialist.com.au and have attained Platinum status by 18 August 2025.
Then, fill out the form below, telling us in 50 words or less why you want to be a Radical Ambassador and increase your chances by uploading a video or content you’ve created.
Winners will be contacted via email by 25 August 2025.
All about the Canada Specialist Program
Up the ante on your Canada know-how and selling skills in your own time and at your own pace.
The CSP includes 24/7 access to online training, including essential facts, destination info, insider tips and important travel updates.
You can also tap into the Sales Companion, a full sales and marketing toolkit with ready-made promo collateral and high-impact sales resources.
Sign up for the Canada Specialist Program via canadaspecialist.com.au today to get started.
For more Canada inspo and info, head to keepexploring.com.au
This article is brought to you by Destination Canada:
