Following the launch of the Tourism Ireland x Infinity Holidays campaign at the end of September, momentum is building among Australian travel agents, with strong bookings, high engagement, and growing interest in the Ireland product range available through Infinity Holidays. And with the Sell Ireland with Infinity incentive running until 31 January 2026, there’s every reason to keep selling Ireland.
The campaign is encouraging agents to rediscover the island of Ireland, not only through classic icons like Dublin and the Wild Atlantic Way, but also through immersive new experiences designed to help clients explore deeper, stay longer, and connect with Ireland’s warm hospitality.
Agents embrace the Spirit of Ireland
The campaign’s first wave saw exceptional interest in itineraries such as the 9-night Drive the Island of Ireland self-drive journey, the Dublin & Wicklow Explorer, and Cork’s Luxury Escape.
Infinity Holidays has reported strong agent engagement across these featured products, with feedback highlighting the balance of value, flexibility, and authentic Irish experiences.
“Agents are responding to Ireland’s blend of heritage and heart,” said Nicholas Hawksley. “We’ve seen a noticeable shift in demand for experiences that go beyond the traditional, travellers want to meet locals, taste, drive, and feel the rhythm of Ireland for themselves.”
Tourism Ireland spotlight: storytelling through experience
Together, Tourism Ireland and Infinity Holidays are empowering agents to sell Ireland with confidence — offering curated experiences that capture the island’s beauty, character, and charm while deepening engagement across the Australian travel trade.
The incentive continues
The Sell Ireland with Infinity incentive remains live until 31 January 2026, offering agents the chance to win a coveted spot on an exclusive Tourism Ireland famil. The trip promises an immersive look at the very itineraries agents are now selling, bringing to life the sights, sounds, and stories behind the campaign.
What’s next: keeping the island of Ireland energy alive
As bookings continue to grow, Infinity Holidays and Tourism Ireland will roll out additional destination training and marketing resources for agents, including a webinar session, itinerary highlights, and digital storytelling tools to help showcase Ireland’s regions, view here.
KARRYON UNPACKS: The partnership between Tourism Ireland and Infinity Holidays continues to reinforce Ireland’s reputation as one of the most rewarding destinations for Australian travellers, and one of the most profitable to sell.
This article is brought to you by Infinity Holidays, in partnership with Tourism Ireland.
