Tourism New Zealand has announced an exciting new partnership with Air New Zealand for the 100% Pure New Zealand Specialist famil.

New Zealand Specialist Agents! You’re invited to apply for next years exclusive famil which will see a mega 100 agents experience the trip of a lifetime with a choice of 10 itineraries across 25 regions of New Zealand for a week in March 2019.

This exclusive adventure is set to be the BIGGEST FAM to New Zealand in 2019 and is definitely one NOT to be missed…

In a bid to learn more about this beautiful island nation as a potential holiday destination, agents will get to fully immerse themselves in a hands-on, adventurous trip offering a chance to see the many gems New Zealand truly has to offer.

So after hippety-hopping over the ditch with Air New Zealand watching the coolest safety video around… (You can read more about that here)


You’ll get to experience COOL stuff like this…

Franz Joseph and Fox Glaciers. Image: Tourism New Zealand

Franz Joseph and Fox Glaciers. Image: Tourism New Zealand

Nugget Point Lighthouse

Historic Christchurch

Mount Cook, Canterbury

Mount Cook, Canterbury

Arrowtown just out of Queenstown

Arrowtown just out of Queenstown

OH YES! If you can’t wait any longer… Just apply here now!

With so much to see and do, it’s not hard to see why these itineraries have been so carefully crafted to include as much diversity as POSSIBLE for agents enjoying them.

The clever idea is to create an experience similar to that of any Australia holidaymaker visiting the beautiful nation – so you can sell it much easier. Smart eh?

To name but a few opportunities, there’ll be an incredible chance to engage with the spectacular Maori culture or explore the Great Walks of the land. We’re drooling just thinking about it…

The final day of this incredible trip will see all 100 participants regrouping in order to meet Kiwi reps and learn even more about the nations distinct regions they are lucky enough to call home.

Rounding off the incredible week, agents will get to celebrate becoming newly-certified Pure New Zealand Gold Specialists.



Tourism New Zealand General Manager Australia, Andrew Waddel said famils are an integral part Tourism New Zealand’s trade activity.

“We know from research that 49% of Australians book their New Zealand holidays through travel agents, so arming agents with practical knowledge and experiences so they can best sell our destination is paramount. There’s no better way for agents to do this than to experience the genuine kiwi connection and hospitality for themselves.”

Tourism New Zealand General Manager Australia, Andrew Waddel

Applications to join the famil are now open at

To be eligible, agents must complete 10 online modules of the 100% Pure New Zealand Specialist Programme, and book a trans-Tasman Air New Zealand flight before the 20th January 2019.

Are you a New Zealand Specialist? If not, join here now!


Will you be applying for a seat on the Big adventure? Share your thoughts below.