Industry HQ

Share this article

Winner-winner! We reveal the 10 Radical Ambassadors heading to Canada in October 2024

Remember Destination Canada’s competition to find 10 Radical Ambassadors aka Australian travel advisors to capture amazing content and the essence of Canada’s ‘Radical Openness’ on a curated trip? Well, we can now reveal the 10 lucky advisors who will be winging their way to western Canada in early October…

Remember Destination Canada’s competition to find 10 Radical Ambassadors aka Australian travel advisors to capture amazing content and the essence of Canada’s ‘Radical Openness’ on a curated trip? Well, we can now reveal the 10 lucky advisors who will be winging their way to western Canada in early October…

Destination Canada’s Radical Ambassadors competition sought to unearth 10 Aussie travel agent influencers with an eye for detail, a curious mind and an interest in content creation to share what makes Canada such a one-of-a-kind travel experience firsthand.

The 10 inaugural participants of the Radical Ambassadors program and famil are:

  • Abby Pezze – Wolf & Turner Travel Associates
  • Ellie Amerikow – italktravel & cruise The Junction
  • Josephine Allen – Warrnambool Travel
  • Justine Frost – Mobile Travel Advisor
  • Kaitlyn Jensen – Flight Centre Kawana
  • Michelle Pelley – TravelManagers
  • Rose Febo Rose – TravelManagers
  • Samantha Lang – Travel Associates Gungahlin
  • Tayla Suiker – Global Travel Network
  • Zoe Ralph – Flight Centre Eagle Street

The Radical Ambassadors program & famil

Rainforest to Rockies
Connect to Indigenous culture when travelling across British Columbia. Image: Destination BC/Kari Medig

They’ll take part in the Radical Ambassadors program, embracing Radical Openness, a concept that taps into Canada’s unique blend of openness: open spaces, open hearts and open minds.

It’s about storytelling that speaks to engaging with welcoming locals and opening your minds and hearts beyond Canada’s obvious appeal and attributes to surprise and delight in the new, challenge perceptions and inspire travel.

Rocky Mountaineer train on Stoney Creek Bridge with Canadian Rockies for the Radical Ambassadors famil.
Crossing the Stoney Creek Bridge near Revelstock in British Columbia. Image: Rocky Mountaineer

The 10 winners will embark on the nine-day Radical Ambassadors famil from 3-12 October 2024, travelling to Vancouver, Victoria, Banff and Calgary, including a Rocky Mountaineer rail journey, and showcase Radical Openness as a Radical Ambassador.

The famil includes return Air Canada international flights from Australia, all accommodation and ground transportation, a two-day Rocky Mountaineer rail journey from Vancouver to Banff, some meals and featured activities on the itinerary.

The Radical Ambassadors will also level up their skills with an online Social Media Masterclass presented by Karryon and see their Canada famil content showcased across the Destination Canada x Karryon 2024/25 campaign and Canada Specialist Program (CSP) site as well as their own social platforms.

Everyone’s a winner with the Canada Specialist Program

Two people playing ice hockey at Lake Louise, Alberta, Canada.
Playing ice hockey on Lake Louise in Alberta. Image: Destination Canada

Even if you didn’t win a spot on the Radical Ambassador fam this time, you can still become a Canada Specialist and upskill your knowledge and confidence to sell more travel to Canada.

The Canada Specialist Program increases your knowledge with 24/7 access to online training, including essential facts, destination info, insider tips and travel updates.

You can also take advantage of the brand-new Sales Companion, a full sales and marketing toolkit with ready-made promo collateral and high-impact sales resources.

Ottawa-River-Cyclists-with-Parliament-Hill-credit-Ottawa-Tourism
Cyclists on the Ottawa River bike past Parliament Hill. Image: Ottawa Tourism

Start your Canada Specialist Program journey today!

Simply sign up for the updated Canada Specialist Program and complete the modules at your own pace to earn your title as an expert in all things Canada.

Plus, stay tuned right here to Karryon for more Canada famil opportunities announced throughout the year.

Sign up for the Canada Specialist Program via canadaspecialist.com.au today to get started.

For more Canada inspo and info, head to keepexploring.com.au

This article is brought to you by:

L DestinationCanada color rgb@4x