Famils are incredible & unforgettable experiences, but between the laughs & adventures, most Travel Advisors can’t help but wish they could share the joy with their family & friends.

They think of how their young tween would relish riding around theme parks for hours, how their partner would salivate during an exclusive fine dining experience and all the chatter they’d share with closest mates in an intimate local pub.

It’s the industry’s double-edged sword that Abu Dhabi’s tourism leaders recently removed with an invitation to consultants AND their families.


The family-friendly incentive ran late last year with Etihad Airways and the Department of Culture and Tourism – Abu Dhabi (DCT), shortly after the opening of Warner Bros. World Abu Dhabi, and saw five consultants win a trip to Abu Dhabi for themselves and their loved ones.

Winning Travel Advisors and their lucky children stayed at both the Yas Hotel by Marriott and Rixos Saadiyat Island, Abu Dhabi’s first all-inclusive hotel.


Between luxurious sleep, the group enjoyed the thrills of Abu Dhabi’s three biggest theme parks – Warner Bros. World Abu Dhabi, Ferrari World Abu Dhabi and Yas Waterworld – and were taken into the desert for a sunset safari with Hala Abu Dhabi and for a spin around the Yas Marina Circuit.

DCT Country Manager, Jennifer Gaskin, said the unique famil rewarded Travel Advisors for the promotion of the UAE city, while also allowing them to see its exciting elements from a child’s point of view.


“To be able to offer places on a ‘familiarisation’ trip for the travel agent together with their children was incredibly special and rewarding.”

Jennifer Gaskin, DCT Country Manager


What are some of your favourite family-friendly activities in Abu Dhabi?