Helloworld Travel and Turkish Airlines have teamed up with Melbourne Airport for a new co-operative marketing campaign that’s already taking off. Running until 30 November 2025, the multi-channel campaign spans print, radio, outdoor, digital, and social media, inspiring Australians to explore Europe with Turkish Airlines—the carrier connecting to more destinations in Europe than any other airline.
For agents, there’s even more reason to get booking. Turkish Airlines has launched an exclusive incentive with Air Tickets and Express Tickets, rewarding Helloworld agents with cash bonuses on every eligible Europe booking.
Connecting Melbourne to Europe and beyond
With direct flights from Melbourne to Istanbul, Turkish Airlines makes it easier than ever for travellers to access Europe’s most sought-after destinations. From London, Amsterdam, and Paris to Rome and beyond, passengers can fly seamlessly across Turkish Airlines’ extensive European network—all on one convenient ticket.
The new route also strengthens Melbourne’s position as a major international gateway, providing travellers with more choice and flexibility when planning their European adventures.
Exclusive fares and rewards for Helloworld agents
Turkish Airlines is offering special fares exclusive to the Helloworld network, available for ticketing via Air Tickets or Express Tickets. Fares start from just $1,476 per person return to Rome from Melbourne—making Europe more accessible than ever.
And with the incentive now live (running from 24 October 2025), agents can earn up to $100 per ticket issued via Air Tickets or Express Tickets. Qualifying tickets must:
- Be TK plated
- Depart from Melbourne (MEL)
- Be issued for travel to Europe
It’s simple: the more you sell, the more you earn.
Discover more with a stopover in Istanbul
Travellers flying with Turkish Airlines can also take advantage of the carrier’s complimentary stopover program, offering the perfect chance to experience Istanbul’s rich history, vibrant culture, and world-famous cuisine en route to Europe.
Agents can easily arrange the stopover through the STPC program, available directly with Turkish Airlines. Full details can be found at turkishairlines.com/en-int/flights/stopover.
This unique offering gives clients the best of both worlds—two incredible destinations on one ticket—enhancing the value and experience Turkish Airlines is known for.
Campaign support and agent tools
Helloworld agents won’t be flying solo. The network has developed a suite of ready-to-use campaign assets to help advisors promote the partnership locally.
Agents can access materials including:
- Social media graphics and post templates
- Customisable print and digital ads
- Promotional flyers and eDM assets
All resources are available now via the Helloworld agent portal, helping agents amplify the campaign and drive engagement with clients across Australia.
KARRYON UNPACKS: With exclusive fares, cash incentives, and a complimentary Istanbul stopover, this is a campaign that rewards both agents and travellers.
For Helloworld advisors, Turkish Airlines’ new partnership with Air Tickets, Express Tickets, and Melbourne Airport offers a powerful opportunity to connect clients to Europe’s most iconic destinations—and get rewarded along the way.
Qualifying Tickets: TK Plated tickets, booked and issued during the incentive period, must be ticketed through Express Tickets or Air Tickets, Adult, OW/RT International, Ex-Mel to European destinations on the TK network. Excluding: Refunds/Reissues/Cancellations/Child & Infant tickets. Terms & Conditions: Open to all Helloworld Branded & Associates, Helloworld for Business, My Travel Group, Magellan, ATAC, Express Travel Group Agencies, Based on Turkish Airlines tickets issued between 24 October – 21 November 2025. Qualifying tickets: TK Plated tickets, booked and issued during the incentive period, must be ticketed through Express Tickets or Air Tickets, Adult, OW/RT International, Ex-Mel to European destinations on the TK network. Excluding: Refunds/Reissues/Cancellations/Child & Infant tickets, Total prize pool is capped at AUD$20,000. Rewards are $50 for each Economy class ticket, $100 for each Business class ticket. Rewards will be paid out at the point of ticketing. Incentive will run until the end of the Incentive Period, or until the prize cap is reached. Helloworld Travel Group and Turkish Airlines reserve the right to change or withdraw this promotion anytime with or without notice.
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