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Exactly who are Flight Centre’s customers, and where do they stay, cruise and tour?

Flight Centre has just released its comprehensive review of FCTG in 2022 - and what a year it was, with the reopening of international borders and the long-awaited return of travel, aligning with the company's 40th anniversary.

Flight Centre has just released its comprehensive review of FCTG in 2022 – and what a year it was, with the reopening of international borders and the long-awaited return of travel, aligning with the company’s 40th anniversary.

Time to get away from everyone? When it comes to its customer base, Australia’s biggest travel agency group proved popular among solo travellers, with almost half (45 per cent) of every flight booked in 2022 for those going it alone.

Not far behind the leading demographic were couples, who accounted for 38 per cent of all customers. 

Following these, though significantly behind, were family and group bookings, with 10 per cent and seven per cent of bookings respectively.

Flight Centre’s oldest client was 94 years young, while nearly 15,000 babies were booked on flights.

Here we share Flight Centre’s customers’ favourite family and cruise destinations, tour departure points and hotels for 2022.

Top 22 Destinations For Travelling Families In 2022

  1. Brisbane, Australia
  2. Melbourne, Australia
  3. Sydney, Australia
  4. Perth, Australia
  5. London, United Kingdom
  6. Gold Coast, Australia
  7. Singapore
  8. Adelaide, Australia
  9. Auckland, New Zealand
  10. Dubai, United Arab Emirates
  11. Cairns, Australia
  12. Manila, Philippines
  13. Dublin, Ireland
  14. Bali, Indonesia
  15. Los Angeles, United States
  16. Bangkok, Thailand
  17. Doha, Qatar
  18. Nadi, Fiji
  19. Darwin, Australia
  20. Delhi, India
  21. Canberra, Australia
  22. Manchester, United Kingdom

Top 22 Cruise Ports Around The World

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Radiance of the Seas docked at Circular Quay
  1. Sydney, Australia
  2. Brisbane, Australia
  3. Melbourne, Australia
  4. Amsterdam, Netherlands
  5. Auckland, New Zealand
  6. Adelaide, Australia
  7. Southampton, United Kingdom
  8. Athens, Greece
  9. Honolulu, United States
  10. Singapore
  11. Rome, Italy
  12. Barcelona, Spain
  13. Venice, Italy
  14. Fremantle, Australia
  15. Long Beach, United States
  16. Broome, Australia
  17. Seattle, United States
  18. Lisbon, Portugal
  19. Orlando, United States
  20. Ushuaia, Argentina
  21. Darwin, Australia
  22. Tokyo, Japan

Top 22 Tour Departure Points Around The World

London
London, UK
  1. London, United Kingdom
  2. Bangkok, Thailand
  3. Ho Chi Minh City, Vietnam
  4. Lima, Peru
  5. Auckland, New Zealand
  6. Cairo, Egypt
  7. Buenos Aires, Argentina
  8. Casablanca, Morocco
  9. Cusco, Peru
  10. Dublin, Ireland
  11. Hanoi, Vietnam
  12. Lisbon, Portugal
  13. Playa Del Carmen, Mexico
  14. Quito, Ecuador
  15. Rome, Italy
  16. Split, Croatia
  17. Tokyo, Japan
  18. Athens, Greece
  19. Berlin, Germany
  20. Brisbane, Australia
  21. Calgary, Canada
  22. Christchurch, New Zealand

Top 22 Hotels Around The World By Number Of Bookings

Rydges_Sydney
Rydges Sydney International Airport Hotel
  1. Rydges Sydney Airport Hotel
  2. Ibis Brisbane Airport
  3. Shangri La Yanuca Island, Fiji
  4. Warwick Fiji
  5. Parkroyal Melbourne Airport
  6. Hilton Fiji Beach Resort and Spa
  7. Reef View Hotel
  8. Desert Gardens Hotel
  9. Radisson Blu Resort Fiji
  10. Ibis Budget Sydney Airport
  11. Ibis Sydney Airport
  12. Phuket Graceland Resort and Spa
  13. Hotel Grand Chancellor Launceston
  14. Fiji Marriott Resort Momi Bay
  15. The Naviti Resort
  16. Parkroyal Darkling Harbour
  17. Sails in the Desert
  18. Rosedale on Robson Suite Hotel
  19. Outrigger Fiji Beach Resort
  20. Mantra Portsea
  21. Rydges Esplanade Resort Cairns
  22. Mantra Trilogy

Top 22 Destinations Around The World By Number Of Hotel Bookings

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Street eats in Singapore are a huge draw card for tourists
  1. Singapore
  2. Honolulu, United States
  3. London, United Kingdom
  4. Phuket, Thailand
  5. Coral Coast, Fiji
  6. Dubai, United Arab Emirates
  7. Denarau, Fiji
  8. Auckland, New Zealand
  9. Los Angeles, United States
  10. Paris, France
  11. Legian, Indonesia
  12. Rome, Italy
  13. Seminyak, Indonesia
  14. Las Vegas, United States
  15. New York City, United States
  16. Bangkok, Thailand
  17. Queenstown, New Zealand
  18. Kuta, Indonesia
  19. Christchurch, New Zealand
  20. Vancouver, Canada
  21. Athens, Greece
  22. Amsterdam, Netherlands

What’s the outlook for FCTG in 2023?

Skroo Turner, founder Flight Centre Travel Group
‘Skroo’ Turner, founder of Flight Centre Travel Group

Announcing its 2022 financial results in August this year, Flight Centre Travel Group reported a $183 million full-year loss, which FCTG said was a 46 per cent improvement on the $338 million loss from last year, and below the company’s previous prediction of up to a $190 million loss.

Looking ahead to 2023, FCTG said at the time that profit would be a challenge to forecast in the short term and expected to be heavily weighted towards the second half of the financial year, reflecting seasonality with peak booking months in the January-June period.

Read the full outlook story here.