Flight Centre Travel Group brought the red-and-white brand to Sydney last week, outlining Flight Centre’s strategic vision and collaborative approach among more than 100 key suppliers across air, land, cruise and tour sectors as well as destination partners at a Flight Centre Brand Showcase.
At the first Flight Centre Brand Showcase in this format, Flight Centre Global Managing Director Andrew Stark shared valuable firsthand insights about day-to-day workings in the brand’s 450-plus brick-and-mortar shops worldwide, highlighting how suppliers can better support frontline retail consultants aka travel experts through product training, support and incentives to increase conversion.
Stark called out in-store sales visibility, a hybrid approach of physical and digital brochures and education plans as some of the key needs from suppliers for mutual success.
“We want our partners to know they are very much part of our brand’s key strategies. We can’t achieve our goals without their support and input, so it really is a collaborative approach to success,” he said.
“Everyone I spoke to across the afternoon said it was a great event and it has certainly reaffirmed this format is one we will continue to showcase annually.”
Who is the average Flight Centre consultant?
In 2024, the average age of a Flight Centre travel expert is 29 years with a company tenure of six years. Around 64 per cent are female.
Current numbers show FCB has more than 3,500 consultants across Australia, New Zealand, South Africa, Canada and the UK.
The brand celebrated 75 per cent retention across FY24 with this number growing early in the new financial year, currently sitting at 80 per cent in Flight Centre Australia.
FCTG Founder & Managing Director Graham ‘Skroo’ Turner also noted the Group was recognised as a Great Place To Work in 25 countries during FY24.
It comes as Flight Centre Travel Group recorded a 131 per cent rise in profit and a record $23.74 billion in total transaction value (TTV) for FY24.
Key drivers cited for FCTG’s profit recovery include higher TTV, improved productivity, strategic revenue initiatives and ongoing cost discipline.
