As if G Adventures couldn’t get any cooler, the adventure tour company with a responsible tourism bent has just launched its biggest ever campaign globally, and it’s pretty awesome!
The new ‘Change the World’ campaign will offer Australian and New Zealand travellers the chance to win an adventure travel prize valued at over $45,000, and runs on the back of last year’s award-winning ‘Make Your Next Step Count’ campaign.
It will use multiple channels to drive home its message of challenging travellers to change the world through travel.
“Last year we challenged travellers to take their next step and head overseas with G Adventures. The campaign was incredibly successful and three lucky winners won trips to Mexico, Peru and Haiti. This year we are showing the nation how travelling with us is so much more than a holiday, our tours help support the local people and communities they will meet on their journey.”
Adrian Piotto, Managing Director, G Adventures Australia and New Zealand.
Led by a fun and nostalgic movie-style advertising campaign, the ‘Change the World’ campaign is backed by a strategic ad-buying campaign from OMD and public relations support by Mulberry Marketing Communications. Advertising will be featured in Fitness First Health Clubs, on Pandora, through Junkee Media and in cinemas across Australia & New Zealand.
The tongue-in-cheek movie style video, which was shot over eight-days in Peru with G Adventures’ largest on-location production team ever, was produced by its in-house creative team and can be viewed online here.
But back to the epic prize.
The ‘World of Good’ promo campaign will see three separate entrants each winning a tour for four to Peru with flights (12 winners in all) where they will be able to join an eight-day Inca Discovery Tour.
In order to be in the running to win, all you need to do is visit here and enter your details by 30 November 2016.
