They deliver “invaluable contribution to the company & industry”, the owners of the Goldman Group said of their female staff when announcing a temporary rebrand.

Joint Managing Directors David and Anthony Goldman revealed this morning that on 8 March – International Women’s Day – the company would rebrand for the day from Goldman Group to Goldwoman Group.

Goldman agencies will display a special Goldwoman Group logo throughout the day, which David and Anthony say will reflect the company’s appreciation of its female employees, which makes up 85 percent of the team, and those in the wider industry.

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“On International Women’s Day, we want to take it one step further for the women who make up 85% of our team.”

Tom Goldman, Goldman Group Executive Chairman

Over the company’s 36-year history, Goldman Group has played a role in elevating women in the industry by employing and supporting those straight from studies to those transitioning into a travel career later in life.

Among the female under the company’s employ is Louise Crane of Travelcall Melbourne who said the business gave her the knowledge and experience to become a Travel Advisor in her 40s.

“I love waking up in the morning and checking my emails to find replies from my international colleagues in St Petersburg, Shanghai and Cuzco assisting me with itinerary requests for my clients,” she said.

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Quintessentially Travel Australia’s Kristie McShane joined the Group in her early 20s after returning from a big overseas trip. She said working as an Advisor under the Goldman Group has allowed her to have a “truly rewarding career”, while Gloria Gammo joined SmartFlyer and has since built a solid client list “who entrust me with their travel plans”.

Terrye Pepper-Hill signed up to the Goldman Travel Corporation as a telephonist and sole domestic consultant when smoking was still acceptable in the office and hasn’t regretted it since.

“Looking back, it was so much fun, and a different environment – I had no experience other than selling, and smoking in the office was totally acceptable with your clients!”

Terrye Pepper-Hill, Goldman Travel Corporation

Travel Phase’s Janine Kovkin says working with the Group has allowed her to create “genuine, unforgettable memories” for her clients while also delivering “unbeatable travel experiences”. And Elizabeth Clarke of The Cruise Centre says she’s “proud and lucky” to work alongside a Group filled with “intelligent, strong women in the travel industry”.

 

Do you think the Goldman Group’s temporary rebranding is empowering?