We all know that fams are a great way to get firsthand knowledge of a destination or a product. But participating in a fam can also help you attract new customers and get new bookings. Here’s how to make the most of this work perk to boost your business.
Fams give advisors the chance to spice up their bookings game by flaunting their current travel experience. They give clients a real-time peek at what destinations and properties are all about. Make your next fam work for you and get enquiries and bookings coming in while you’re on the go.
Establish connections and build relationships
It can be hard to ignore the email of someone with whom you’ve shared a room (or a few drinks). One of the biggest benefits of fams is the opportunity to network with industry professionals, including travel suppliers and other agents. Use this chance to establish connections and build relationships that can lead to more business. Be friendly, professional, and genuinely interested in learning more about the suppliers’ products and services.
Promote your experiences on social media
It’s an old truth universally acknowledged that what happens on a fam, stays on a fam. But with social media, fams can be a powerful tool for marketing your business.
Tell your clients where you’re going before you go. And keep them in the loop on things like visas and pre-selecting plane seats etc. By taking them on the journey with you, you increase your authority and value as a travel advisor.
Post photos, reels and stories about your experiences, showcasing the destination and the suppliers you visited. Use relevant hashtags and tag the suppliers to increase visibility and engagement. This can help attract new customers who are interested in your expertise and insider knowledge.
It’s also really important to respond to anyone who engages with you. And be sure to follow up with them after your return.
Book products from the suppliers you visit
Fams are designed to introduce agents to suppliers’ products and services. Take advantage of this by booking products from the suppliers you visit. Not only will you be supporting the suppliers who hosted you, but you’ll also be able to offer your clients firsthand knowledge of the products, making you a more trusted and knowledgeable advisor. Ask if you can secure a special incentive or commission for any post-fam bookings.
Now show it all off in a post-fam campaign
Get ready to flex your travel expertise! Launch an email and social media campaign that tantalises clients with your first-hand experience of the destination and properties you visited. Dish out your insider tips, showcase the incredible offerings that make the place one-of-a-kind, and let them know what kind of trips they can plan to get in on the action. Get those bookings rolling in!
