Hawai‘i Tourism Oceania (HTO) has launched May with the Month of Lei, bringing over special guests from across the Tasman Sea for a special appearance in Australia.
The Month of Lei – with trade events held in late May – is a campaign by HTO to celebrate Hawai‘ian culture, the uniqueness of each Hawai‘ian Island, and engage trade partners and consumers with the spirit of aloha.
Travel advisors are invited to join HTO and representatives from the visitor bureaus of Maui, Oahu, Kauai, and the Island of Hawai‘i across three exclusive events in the Gold Coast, Newcastle and Adelaide.
The Australian events offer a chance to learn more about the Hawaiian islands and hear the latest product news from Oahu, Kauai, Maui, and the Island of Hawai‘i.
Attendees will also enjoy Hawai‘ian entertainment and food and have the opportunity to win travel prizes.

Hawaii Tourism Oceania: May 2024 trade events
Gold Coast
- Date: Monday 20th May
- Location: Broadbeach Room, Sofitel Gold Coast Broadbeach, 81 Surf Parade
- Time: 8.30am – 10.30am
- Register at: Month of Lei 2024 Gold Coast
Newcastle
- Date: Tuesday 21st May
- Location: Merewether Surfhouse, 5 Henderson Parade, Newcastle
- Time: 11.30am – 2.30pm
- Register at: Month of Lei 2024 Newcastle
Adelaide
- Date: Wednesday 22nd May
- Location: Crystal Room, Stamford Plaza, 150 North Terrace, Adelaide
- Time: 11.30am – 2.30pm
- Register at: Month of Lei 2024 Adelaide
Hawai‘i Tourism Oceania visited Australia last September after holding its 2023 Aloha Down Under event.
To find out more info about Hawai‘i Tourism Oceania, click here.