Journey Beyond Sep campaign
Journey Beyond Sep campaign

Hurtigruten and Virtuoso build on their foundation, ready for a strong rebound

Hurtigruten and Virtuoso have expanded their global partnership with the addition of Australia and New Zealand effective from Aug 2021.

Hurtigruten and Virtuoso have expanded their global partnership with the addition of Australia and New Zealand effective from Aug 2021.

It certainly seems like the world is moving on in the USA, UK, and Europe, while Australia and New Zealand work out how to navigate the way of the pandemic.

In a significant step to build on its foundation, Hurtigruten has expanded its global partnership with Virtuoso.

Timed perfectly to coincide with next week’s Virtuoso Travel Week, this exciting news recognises Hurtigruten as a strong expedition cruise operator for Australians and New Zealanders.

Over the last five years, Hurtigruten has experienced exceptional regional growth, brand awareness and interest in both the Hurtigruten Norwegian Coastal Voyages and Hurtigruten Expedition operations.


Hurtigruten says its premium fleet with the small yet spacious ships underpinned by a strong heritage of exploration dating back to 1893 and a focus on innovative sustainability is a perfect match for Virtuoso and their guests.

The expanded partnership will now offer Virtuoso clients “like for like” benefits and experiences across the world, alongside attractive commercial benefits, and in-depth support model for the full Virtuoso network.

This includes a dedicated agent’s portal, product, destination and brand training in addition to accessing a white-labeled Hurtigruten digital magazine for marketing and communications.

The decision to expand the relationship was an easy one said, Damian Perry MD & VP Sales and Marketing APAC.

“Professional industry partners are more critical now than ever before. I truly believe that the majority of Travel Agents across our region have done an extremely good job in difficult circumstances.

“To move forward and rebound as planned we not only need a robust expedition and cruise operating model but the very best specialists and professional client-centric business people to be part of this journey – Virtuoso bring this to the table and we are thrilled to be working with this leading network”.


“We are delighted that our Virtuoso advisors can access this local partnership to strengthen their direct relationship with Hurtigruten, which in turn elevates their ability to deliver unique and transformative travel experiences for their clients. We warmly welcome Hurtigruten to the regional Virtuoso community”, said Evan Pierce, Account Director, Virtuoso Partnerships.

“A robust rebound plan needs multiple building blocks and Virtuoso is integral to rebuilding a strong and reliant industry and we are happy to be part of that journey,” said Perry.