In 2025, one-size-fits-all just doesn’t cut it. From mobile advisors to luxury specialists and shopfront owners, itravel is showing how true flexibility is the key to building a travel business that lasts. Find out how here.
When it comes to building a travel business in 2025, today’s advisors want more than just commission – you want choice. Not just in destinations or suppliers, but in how you work, where you work and what kind of business you want to run.
Do you want the independence of a mobile model? Or do you thrive in a branded storefront? Maybe you dream of curating high-end itineraries under a luxury banner, or perhaps prefer maintaining your own brand identity while benefiting from the support and partnership of a larger network.
Increasingly, agents want the freedom to scale their business up – or down – without having to start over.
That’s exactly the kind of flexibility itravel has built into its DNA.
One network, multiple models

itravel is one of the only travel networks in Australia offering you a true ecosystem of business models – and the freedom to move between them as your businesses grows and develops.
Choose from:
- Mobile: Run your business independently, from anywhere
- Franchise: Build an itravel branded store with full support
- Franchilli: Choose this low-overhead model built as a launchpad if you’re ready to step into the world of franchise store ownership
- LUXE by itravel: Designed for agents specialising in luxury and bespoke travel; powered by a partnership with Virtuoso
- Link: If you’re an established travel businesses and want to maintain your own identity while gaining the support, systems, and buying power of being part of a larger network, Link is for you
Christine Kelly made the move, joining as a Camden franchisee. She says, “itravel made the transition from mobile advisor to retail itravel branded store incredibly seamless. It’s allowed me to scale up my business without the weight of additional costs and back end operations.”
Community and support at every stage

Support is at the heart of everything this Australian powerhouse does. It flows through every part of the business – from their hands-on head office team, to smart, time-saving tools like HQ by itravel, to a genuinely supportive network of like-minded agents.
It’s this support structure that allows you to run your business your way – without feeling like you’re doing it alone.
“Life at itravel is so adaptable – transitioning from a Mobile Agent to a LUXE by itravel advisor was not only an easy process, but welcomed by my clients,” says Geoff Currie.
“The new name, enhanced branding, new offers and products excited both me and my clients. Being part of the Virtuoso network gave me a wider range of products to offer. Life at itravel just makes business easy.”
The future is fluid
In an industry where change is the only constant, itravel is proving that flexibility isn’t just nice to have – it’s a game-changer. With five distinct business models under one supportive umbrella, you don’t have to start over every time your business – and life – shifts. You can simply pivot within the network and keep moving forward.
Steve Labroski, itravel’s CEO, says, “Our goal is to create an environment where agents feel empowered – not limited. That’s why flexibility is at the heart of everything we do.
“We’re not about pushing agents into a box, instead giving them a platform that fits where they are today – and evolves with them tomorrow. Because when you’re backed by a model that moves with you, your travel business doesn’t just survive – it thrives.”
Learn more here, or contact Steve Labroski steve@itravel-au.com or Jo Howard jo@itravel-au.com today.
This article is brought to you by itravel.
