The Queensland tourism industry is mourning the loss of one of its most transformative figures, Frank Moore, who passed away this week at the age of 94. Renowned for his visionary leadership and pivotal role in shaping Queensland into a global tourism hub, Sir Frank’s influence will resonate for generations to come.
It might sound cliched, but Sir Frank’s contributions to tourism were nothing short of groundbreaking. As the founding Chair of the Queensland Tourist and Travel Corporation (QTTC), now known as Tourism and Events Queensland (TEQ), he led the organisation from 1978 to 1990, spearheading initiatives that placed Queensland firmly on the international tourism map.
A legacy of leadership
Sir Frank’s strategic foresight and drive helped transform Queensland’s tourism infrastructure. His vision brought the development of international airports in Townsville and Cairns, opening the state’s doors to the world. Under his guidance, Queensland became a major destination for international travellers, with the aviation sector playing a crucial role in boosting regional economies.
But Sir Frank’s vision extended beyond infrastructure. He was instrumental in Queensland’s successful bid to host World Expo 88, a pivotal moment that showcased the state to the world. His legacy in sustainable tourism also stands tall, with Sir Frank overseeing the creation of the Cooperative Research Centre for Sustainable Tourism, a project designed to ensure the industry’s growth while protecting natural environments.
“Sir Frank was an amazing trailblazer and inspiration for Queensland tourism and through his passion and dedication, laid the foundations for the success the industry now enjoys,” TEQ Chair Grant Hunt said.
Building Queensland’s global identity
Perhaps one of Sir Frank’s greatest achievements was fostering a globally competitive Queensland tourism identity. By championing the development of essential infrastructure, such as the Cairns and Townsville airports, he ensured that regional areas were positioned to capture the growing market of international tourism. It was his belief that Queensland’s natural beauty needed international exposure, and he worked tirelessly to see this vision materialise.
“Sir Frank’s fingerprints are all over so many of Queensland’s most successful tourism icons and this will be his legacy for generations to come,” TEQ CEO Patricia O’Callaghan said.
Frank Moore’s relentless passion for the industry was reflected in his ability to bring stakeholders together and drive meaningful change. In the late 1970s, when Queensland was largely considered a domestic destination, Sir Frank’s foresight in prioritising international markets laid the foundation for what would become a multi-billion-dollar industry.
Honours and recognition
Throughout his career, Sir Frank was not just recognised locally, but internationally. His services to tourism were formally acknowledged when he was knighted in 1983. He was also appointed an Officer of the Order of Australia and awarded the Centenary Medal in recognition of his monumental contributions to tourism and the broader Australian economy.
Yet, despite his accolades, Sir Frank was known for his humble, hands-on approach. He believed in the power of collaboration and was deeply involved in various national industry bodies, pushing for reforms that would benefit not only Queensland but Australia’s tourism industry as a whole.
One of his defining qualities was his ability to envision long-term growth. He wasn’t just looking at the immediate benefits; Sir Frank’s initiatives were about laying the groundwork for future generations of travellers and industry professionals.
A lasting impact on an industry
The Queensland tourism industry, and indeed the broader Australian tourism sector, owes much to Frank Moore’s visionary leadership. Through his work with QTTC and later TEQ, Sir Frank laid the groundwork for an industry that now supports thousands of jobs and attracts millions of visitors each year.
In a heartfelt tribute, Grant Hunt summed up Sir Frank’s contribution: “Today we honour Sir Frank’s incredible pioneering legacy and extend our heartfelt sympathies to his family and loved ones.”
Deb Frecklington, Member for Nanango, called Sir Frank’s passing “a significant loss for Queensland”.
“His legacy will continue to influence future policies and inspire those who follow in his footsteps,” she said.
For an industry built on memorable experiences, Frank Moore’s contributions have ensured that generations of travellers can continue to explore, enjoy, and fall in love with Queensland. Sir Frank’s passing is not just a loss for his family and loved ones, but for the entire tourism industry to which he dedicated his life.
