Airbnb, is taking viewers on a train ride full of surprises to their next homestay in its latest video campaign.
Perhaps surprisingly, the ad wasn’t created with any computer generated imagery at all. Instead the set was built and produced in a 40x40m warehouse in Auckland, New Zealand – and the ad was amazingly all shot in one take.
Airbnb’s mantra is “traveling makes the world feel smaller, connecting you to people and places more than ever before”.
They’ve certainly brought that idea to life in their new ad which whilst may be small, took a grand amount of production to produce.
The project used up a sizeable 12 litres of glue and more than 160 sheets of poly board and in total 96 figurines were made – including 6 miniatures of real Airbnb guests and even 2 dogs.
30 people spent five weeks building the 85 square meter train set at the heart of the production. More than 2400 craftsmen hours were spent creating a landscape out of 20 square metres of plywood.
9 “Cirkus artists” mechanically moved all the transitions, by hand, as the train moved along the full length of the track and model painters created more than 100 unique trees, more than 60 hand-cut houses and 240 tailor-made miniature flowers, grasses and shrubs.
On the actual day of the shoot, 85 attempts were made to shoot the whole film before they got the final result in the can (or memory card these days).
The ad follows on from Airbnb’s recent successful Berlin Wall campaign animation.
What do you think? Like it or loathe it?
Share this story