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Captain Obvious claims the coolest ice challenge video

Captain Obvious claims the coolest ice challenge video in his donation to ALS.

Captain Obvious claims the coolest ice challenge video in his donation to ALS.

 

If you’re not familiar with Captain Obvious yet, he’s the Hotels.com guy that says, well quirky, obvious things about hotels about the random experiences he has in them.

Part Captain, part nerdy weird guy, Captain Obvious is most certainly different and memorable as all brand hero’s should be. He’s a bit like the Old Spice guy, only with a beard and about 20 years older. A retired hipster? Perhaps.

But whilst he might not be as big a hit with the ladies as the Old Spice guy, he’s been as big a hit for Hotels.com who’ve seen increased visitation to their site and social channels as a result of his obvious talent. Captain Obvious has himself racked up over 25k followers on Twitter alone.

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Here he takes the whole ice challenge craze to another bizarre level by firstly responding to a tweet nomination and then using a bucket actually made out of ice. Turns out that’s his sneaky get out to actually not tip any water over his head at all. Because that would be obvious wouldn’t it?

He goes on to donate $2000 and then challenges the Trivago guy who he states, needs to “cool down from being so hot”. Nice work Captain Obvious.

Want more obvious?

http://youtu.be/x5wYe8n0wek

What do you think of Captain Obvious? Cool or creepy?