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Cook Islands gearing up for #helloworldRELAY

Cook Islands Tourism is thrilled to be involved in the first global instaRELAY initiated by helloworld to celebrate World Tourism Day on Sunday 27 September.

Cook Islands Tourism is thrilled to be involved in the first global instaRELAY initiated by helloworld to celebrate World Tourism Day on Sunday 27 September.

Partnering with over 60 countries and more than 75 Instagram influencers, helloworld is creating an Instagram relay entitled #helloworldRELAY that will capture countries, cities, people and places, through creative and inspiring images on the same date across the world.

The relay is a social media movement to unite and inspire travellers to visit destinations around the globe. It begins in Samoa at Cape Mulinu’u at sunrise and will finish 36 hours later in the Cook Islands.

“Social media drives about half of the traffic to our sales website and is a vital contributor to the growth delivered in our recent campaigns. More than 40% of social media activity leads to bookings”

Kerryn Cook, General Manager, Cook Islands Tourism Corporation, Australia

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Cook Islands Tourism has recruited Instagrammer Mark Clinton to represent the South Pacific nation and capture shots from sunrise to sunset.

Mark is a lifestyle and travel based photographer residing in Sydney, Australia. His photography has been quoted by Australia’s most well-known Instagrammer Lauren Bath as “forging ahead in this new realm of commercial and social photography.”

“We feel very privileged to be a part of this innovative campaign run by hello world. Mark’s photography is world-class and we’re excited to see how he captures the spirit of the Cook Islands so the whole world can see who we are and what we offer beach holiday seekers as a tropical island destination unlike anywhere else.”

Kerryn Cook, General Manager, Cook Islands Tourism Corporation, Australia

Cook Islands Tourism has been increasingly focussing on social media and digital marketing. The Australian office has produced its own series of video vignettes to support its Come Visit Cook Islands campaign launched in April.  The videos promote the adventures, family activities and general appeal of the destination and have been viewed more than 60,000 times to date.

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All marketing activity now promotes a #ComeVisit #CookIslands, reflecting the increasing role social media is playing in the marketing mix.

To be part of the RELAY follow @cookislands and @helloworldAU on Instagram, Facebook and Twitter or go online at relay.helloworld.com.auor simply search #helloworldRELAY.

More information will be available on the #helloworldRELAY website from mid- September.

Are you surprised to learn that 40% of social media activity leads to bookings?