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Flight Centre pumps up the marketing volume

Flight Centre has made a series of high profile new appointments across its Marketing team to strengthen its core functions and expand into new areas.

Flight Centre has made a series of high profile new appointments across its Marketing team to strengthen its core functions and expand into new areas.

A team of new senior leaders with wide-ranging experience from Scoot Airlines to Subway Restaurants are now onboard to develop areas such as customer loyalty, creative assets and content.

Head of Flight Centre Australia, Tom Walley, said the new appointments are in line with managing director, Skroo Turner’s directive to push the boundaries and create an emphasis on sales and marketing effectiveness.

“Skroo asked me to establish a world-class sales and marketing machine so our recruitment team focused on gaining high calibre, experienced senior managers to lead the team into the next chapter. On behalf of everyone at Flight Centre, welcome aboard to all our new appointments,”

Head of Flight Centre Australia, Tom Walley

Leading the team is Keith Stanley, internally promoted to the new role of Head of Customer Experience. Stanley is in charge of a team of 90+ Flight Centre marketing professionals, including a senior team made up of six new roles covering Brand & Marketing, Content, Creative, CRM & Loyalty, Digital Experience and Product Analytics

Flight Centre’s newly appointed Head of Brand and Marketing, Darren Wright, came back to Flight Centre after twelve years at Scoot, AirAsia and Virgin Blue. Wright was Flight Centre’s former Marketing Manager for five years from 1996 – 2001.

Brian Crisp, former Travel Editor of News Corp’s successful Escape lift-out is now filling the new role of Editor-in-Chief of Flight Centre’s Content Team including travel blog and website content, social media and public relations. Crisp and the content team are busy engaging with audiences across all social channels and traditional mediums, including Flight Centre’s 500,000+ Facebook followers.

Luke Wheatley is heading up the newly formed Creative Studio, tasked with strengthening the Flight Centre brand across all media, content and digital streams. Wheatley was the former Senior Marketing Manager at Ripe Solutions, responsible for the marketing strategies for the Subway brand in Australia.

The internal Creative Studio now consists of 35 project managers, graphic designers and other creative types. Together, the studio pushes out all of Flight Centre’s print and TV ads, in-store branding, brochures, marketing collateral and other creative.

Jeremy Medina, newly appointed CRM & Loyalty Manager, joins the Flight Centre team with 19 years in the Casino industry. His appointment is part of Flight Centre’s “customer-centric revolution” to improve the customer experience by implementing leading edge technologies and customer segmentation to dramatically increase ease of use and add value to the customer at every touch point.

Tiffany Apatu, internally promoted to Head of Digital Experience, is responsible for how people digitally interact with Flight Centre; looking after everything from development and design to user experience and digital marketing channels. Apatu has spent the last four years at Flight Centre as Leader of User Experience and before that, spent 15 years in customer and user experience roles at Virgin Australia, Suncorp and UX consultancies.

Kuber Narula, promoted to the new role of Product Analytics Manager, has been with Flight Centre for 17 years working his way through various leadership roles including the establishment of the company’s Air Tactics division. As Product Analytics Manager, Narula is responsible for driving the leisure product strategy to provide intelligence on product trends and development of Flight Centre’s extensive product range.

What do you think of these latest appointments? How big an impact will they have on Flight Centre’ business?