Travel PR specialists Klick Communications are back with a weekly update delivering you the latest in travel technology and the ever-changing social media scene. Read on for digital enlightenment.
1. Twitter starts taking its logged out users seriously
Twitter has said in the past that is has as many as 500 million users who stop by to read tweets without signing in or registering.
Now, two new updates have been announced to tap into this audience.
Firstly, Twitter is rolling out an updated homepage that makes it easier for logged out users to see interesting messages, pictures and videos.
Secondly, on mobile you can now check out a news story as it unfolds and dive into the play-by-play discussions around a game.
The intent is to make Twitter more attractive for all. The question is, will it work?
2. Facebook has tweaked its news feed algorithm
Facebook has announced its latest news feed tweak will focus on using qualitative feedback to deliver the most relevant content.
Facebook has a group of more than 1,000 users that it refers to as its Feed Quality Panel, they are asked to rate their experiences on a daily basis and make suggestions on how the content they are served can be improved.
Facebook can determine stories people would be interested in seeing near the top of their News Feed even if they choose not to click, like or comment on them – and use this information to make ranking changes.
3. Instagram rolls out multiple logins
Instagram appears to be testing a new update that will be well received… Multiple logins. Some users have reported they have been able to add multiple Instagram accounts to their Instagram app and quickly switch between them without logging out.
4. Twitter could start showing tweets out of order as soon as next week
The Twitter timeline has always been organised in reverse chronological order. But now, Twitter is preparing to drastically change how users experience the timeline as early as next week!
Twitter’s new timeline will be powered algorithmically, surfacing Tweets that are most relevant or timely, not just the most recent.
5. Instagram extends video ads to 60 seconds to score TV dollars
Instagram today announced that it began running its first ever 60 second video ads, starting with T-Mobile and Warner Brothers. Previously the maximum length for video ads was 30 seconds.
The move is a result of Instagram recognising advertisers have a variety of creative resources and want to bring more choice to help them reach their business goals.
One is an extension of T-Mobile’s Super Bowl commercial starring musician Drake. T-Mobile is now running a special, 60 second version with extra scenes included for the Instagram version.
What do you think about this week’s social media and tech trends?
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