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How to tap into the millennial market

Contiki Vacations has released a series of research aimed at helping agents sell to the growing millennial market. Although some of these are US focused, there are plenty of lessons to learn.

Contiki Vacations has released a series of research aimed at helping agents sell to the growing millennial market. Although some of these are US focused, there are plenty of lessons to learn.

Millennials, as we know, have very different buying patterns to previous generations because of the access to technology. They are more savvy and they do their research before purchasing.

Millennials “have less of an interest in rebellion and revolution” and tend more toward problem-solving, according to a study from Havas.

They also have a different relationship with their products and the brands that create them, said Norty Cohen, founder and CEO of agency Moosylvania. “This is a group that will adopt brands,” he said.

“If you can create a friendship with these consumers, you really take it to the next level. They will go to great lengths to support you.”

So how do you engage with this demographic? Here are some ideas from Contiki Vacations.

Events

Sometimes events get a bad reputation with marketers because they often expect an immediate return, selling things at their booth for instance. Events are excellent for lead generation and engaging with customers, it’s important to plan ahead and make your goals clear to yourself and your event staff.

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Appeal to Young Professionals

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contiki-young-professionals-bottomGet Social

Social media has become ingrained into our daily lives, with 13,600,000 users Australians on Facebook and 13,100,000 users on YouTube as of September 2014 according to Social Media News.

It’s a great platform to use to reach millennials and to engage with them.

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Did you find this helpful? Got some extra tips? Share your ideas in the comment section below.