W Bali, Seminyak has taken a creative approach to make their business more sustainable, by installing a larger than life fish on their beachfront designed to reduce the amount of plastic on the island.
The fish, known as Goby will allow guests and locals to dispose of plastic waste, all while looking nice on the beach, sparking conversations, building awareness and education.
The very instagramable fish will also help show what is happening when the trash ends up in the sea: in the belly of the fish; and with this tell a simple message: the only fish that should eat plastic is Goby the Fish.
“We saw a similar installation on social media and begun researching it. We found out the fish was installed on a beach with a sign saying, ‘Goby loves plastic, please feed him!’, and we embraced the idea.”
Craig Seaward, General Manager of W Bali – Seminyak
W Bali – Seminyak said they were aware of their social responsibility when it came to sustainability and the impact plastic has on the environment.
They have actually been working for more than 5 years to be Earthcheck certified every year, working on reducing waste, energy and water consumption and engaging in strict recycling practices.
With the arrival of the rainy season and the beaches of the island being swamped by trash washed away on the shores, the team at W Bali are constantly engaged in intense beach cleaning sessions, ensuring the garbage is collected and sent to recycling.
Let’s hope Goby helps their efforts!
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