Abercrombie & Kent Travel Group has named Debra Fox as Chief Sales Officer, Trade Sales, as the luxury giant looks to sharpen its trade focus.
Leading a unified travel advisor strategy worldwide, Fox steps into global responsibility for trade sales across the group’s key brands: Abercrombie & Kent, Crystal, A&K Sanctuary, Cox & Kings and Ecoventura. She will report directly to CEO Cristina Levis.
According to A&K, the move formalises a single sales leadership structure designed to strengthen advisor partnerships while preserving each brand’s expertise.
For Australia and New Zealand, it is business as usual, with added firepower.
Fox will continue to lead Abercrombie & Kent’s tour operating businesses in Australia and the UK.
Locally, she will work alongside Susan Haberle, Vice President of Trade Sales for Abercrombie & Kent, Crystal and A&K Sanctuary in Australia and NZ.
The regional team includes sales directors, a cruise key account manager and inside sales support – and its goal is clear: tighter collaboration, stronger execution and more opportunities for trade partners.
The appointment comes as AKTG accelerates growth across its portfolio.
Abercrombie & Kent is expanding its destination management companies (DMCs) and adding new A&K Sanctuary properties in Uganda, Peru and Botswana.
Meanwhile, Cox & Kings is preparing for broader global expansion, with Australia a key launch market.
Elsewhere, Crystal continues its relaunch momentum. Two refurbished ships are sailing, and a new-build, Crystal Grace, is scheduled for delivery in 2028.
“This global structure allows us to deliver even more focused support to our trade partners,” Fox said.
“We’re continuing to support and build on the excellent foundations and successes of our trade sales organisation in the Australian and New Zealand markets, whose deep expertise and clear focus will continue to unlock sales opportunities across all our brands, always driving greater value for our partners.’’
KARRYON UNPACKS: A single global sales lead signals serious intent. For Australian travel advisors, Fox’s expanded remit should mean clearer access, stronger alignment and more luxury product to sell across a growing portfolio.
