Are you passionate about selling the USA? Do you dream of becoming a leader in the travel industry? Brand USA has just launched its first-ever global ‘Ambassador Panel’, and applications are now open for 12 travel agents across Australia and New Zealand to take part in this exclusive, industry-first program.
Announced at Brand USA’s Travel Trade Expo in Auckland, this 12-month initiative is designed for retail agents who are eager to elevate their knowledge, inspire others, and become champions for USA travel.
With Air New Zealand as the exclusive airline partner, this program strengthens the vital connection between the Australian and New Zealand travel industry and the diverse travel experiences across the USA.
Why apply for the Brand USA Ambassador Panel?
Brand USA is looking for 12 passionate travel agents who want to expand their expertise, connect with fellow industry professionals, and make an impact in the travel trade. As an Ambassador Panel member, you’ll play a key role in shaping the future of USA travel for the Australian and New Zealand markets.
Through this exciting opportunity, ambassadors will:
- Gain exclusive access to mentoring from industry experts to sharpen their skills.
- Participate in specialist training, covering the latest USA travel trends and expert selling techniques.
- Engage with the travel trade community to share insights and influence training programs.
- Experience the USA firsthand with a once-in-a-lifetime familiarisation trip.
This isn’t just about learning—it’s about leading. The selected panellists will act as USA travel ambassadors, helping to shape travel trade initiatives and bringing their insights back to their networks.
A message from Brand USA
Malcolm Smith, Senior Vice President, Global Markets & Chief Trade and Product Development Officer at Brand USA said: “We are proud to be unveiling this global-first initiative for Brand USA in the Australian and New Zealand market. This program represents an incredible opportunity for the retail agent community, and we’re looking for 12 exceptional agents who are not just dreamers, but doers – excited about learning, sharing and growing in the travel industry. We look forward to seeing how agents showcase their enthusiasm and passion for the USA throughout the application process.”
From the stunning landscapes of national parks to the vibrant streets of the country’s bucket list cities, the USA offers limitless travel experiences. This program is designed to equip agents with the knowledge and tools to bring those experiences to life for their clients.
A message from Air New Zealand
Jeremy O’Brien, Air New Zealand Chief Commercial Officer said: “Air New Zealand is thrilled to support the Brand USA Ambassador Panel program as airline partner. We’re proud to connect nine cities in Australia to five vibrant destinations in the USA, including New York. The USA is an important and growing market for us, and this program will be an incredible opportunity for agents to experience not only some amazing destinations but also our Air New Zealand product and service.”
How to apply
If you’re a travel agent in Australia or New Zealand passionate about the USA, now is your chance to be part of this innovative program.
Applications close Friday, 7 March 2025. The selected panel members will be announced in late March, with the program officially beginning on 2 April 2025.
To apply, simply visit https://forms.office.com/r/SaMr8qPnaK and submit your application, including examples that showcase your passion for the USA.
Take your career to the next level with Brand USA
With exclusive training, mentorship, and an unforgettable USA familiarisation trip, this is an unparalleled opportunity to grow as a travel professional. Don’t miss your chance to be at the forefront of USA travel promotion in Australia and New Zealand.
Apply today and take the next step in your travel career!
For more information about USA travel resources, visit TravelTrade.VisitTheUSA.com.
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