Brisbane 2032 has secured a familiar name in travel and marketing circles, with former Tourism Fiji CEO Brent Hill confirmed as Chief Marketing Officer (CMO) for the Olympic and Paralympic Games Organising Committee.
The appointment, announced after a global recruitment process, comes as Brisbane 2032 shifts from planning into execution. Hill will take up the role on 1 November 2025.
Brisbane 2032 CEO Cindy Hook said Hill’s appointment would strengthen the committee’s ability to build awareness in Australia and globally.
“We have the opportunity of a lifetime to highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in to witness one of the biggest sporting occasions and a truly unifying event,” Hook stated.
“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond.
“Brent has a strong track record in executing global strategic campaigns and activations. I’m looking forward to working with him and the broader team to bring our brand to life, particularly as we prepare to become the next Summer Olympic and Paralympic Games Host after LA28.”
President Andrew Liveris added that a strong brand presence was vital to both commercial partnerships and fan engagement ahead of the Games.
“We have a multi-billion dollar Games to market and our attraction and perception will be crucial on a local, national and international level,” Mr Liveris said.
“Brent has significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”
Hill, who has more than 20 years’ leadership experience across tourism, government, finance and telecommunications, has previously been recognised among the world’s top 25 CMOs.
Calling the post the “role of a lifetime”, Hill said he looked forward to overseeing the Games’ brand, marketing campaigns and live site experiences for audiences at home and abroad.
“As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games,” Hill said.
“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.
“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”
