Corporate Travel Management (CTM) has appointed Rebecca Welsch to the newly created Global Head of Growth Marketing role.
The move is part of CTM’s plan to accelerate its five-year growth strategy and strengthen engagement across key international markets.
Welsch brings more than 16 years of B2B marketing experience across SaaS, tech and travel. Her background spans product marketing, positioning and performance-focused strategy.
Before joining CTM, she held a global leadership role at Phocas Software, where she improved product adoption and sales alignment through insight-led execution.
“There’s a clear opportunity to help shape the next chapter of CTM’s growth, and I’m excited to do that alongside a passionate, high-performing team,” Welsch said.
“In a fast-evolving market, CTM has a powerful story to tell. My goal is to shine a light on what makes CTM truly unique and help businesses make more confident, informed decisions when it comes to their corporate travel partner.
“Marketing will play a critical role in aligning closely with the business to drive growth, deepening our connection with customers, and positioning CTM as a thought leader in corporate travel.”
CTM Chief Sales and Customer Officer Darren Toohey said, “Rebecca’s appointment marks a key step in ensuring our strategic growth plans are driven by meaningful customer connection”.
“As we continue to expand our global customer footprint, it’s essential that our marketing reflects what matters most to our customers, whether that’s local relevance, insightful thought leadership or a more intuitive brand experience,” he added.
“Rebecca brings a passion for growth marketing and a strong track record of delivering results, making her well-positioned to help us scale our impact in ways that resonate with customers around the world.”
Earlier this year, Corporate Travel Management announced Jo Sully as successor to Greg McCarthy, CEO Australia and New Zealand, who stepped down on 30 June.
