Aussie adventure tourism operator Experience Co has announced that accomplished industry leader Matthew Vince will step in as Interim Head of Marketing effective immediately, covering the role during Brooke Robson’s maternity leave until March 2025.
Vince brings more than 15 years’ marketing and strategy experience in luxury and adventure travel, spanning marketing, public relations and sales.
He most recently served as Regent Seven Seas Cruises Director of Marketing in Asia Pacific as part of multiple roles at Norwegian Cruise Line Holdings across 8.5 years.
As Head of Marketing, Vince will oversee Experience Co’s global marketing initiatives, including digital marketing, public relations, partnerships and brand strategy.
Experience Co CEO John O’Sullivan said: “The strength of Matt’s proven sales and marketing experience, coupled with his broad travel industry knowledge and contacts, will be a huge asset.”
“His passion for the travel industry, strategic mindset and relationship-building skills will benefit the organisation greatly. We are excited for the journey ahead.”
Of his new role, Vince said: “I feel privileged to join the team and have the opportunity to work with the incredible Australia-based adventure tourism products.”
“I’m excited to work alongside an industry-leading team of marketing professionals who share the same focus, drive and commitment and look forward to building on the strong position that the company currently holds in the market.”
Find out more at experienceco.com
