G Adventures has announced Helm as its public relations partner in Australia and New Zealand. With Helm’s support, the small group adventure travel firm aims to amplify its local market message. The goal? To inspire more travellers to choose journeys that positively influence the places they visit.
Operating from Sydney and Brisbane, Helm will work closley with G Adventures’ teams in Brisbane, Melbourne, and global communications lead, Casey Mead.
“Helm’s expertise and values perfectly align with G Adventures’ vision and mission to change people’s lives through travel,” Sean Martin, the company’s Oceania managing director, said.
“This partnership will help us to have even greater impact by reaching a wider audience of people who share our passion for travel that gives back to local communities.”
Helm’s strategy will include PR activities and creative storytelling. Working closely with G Adventures’ Oceania team, they aim to fortify the brand’s presence in Australia and enhance the company’s travel approach and commitment to memorable, impactful experiences.
Rachel Jones, Helm’s director and co-founder, said the company feels “privileged to have been appointed by G Adventures to drive awareness of the incredible experiences and community tourism projects its dedicated team has been delivering for over 30 years.”
“Together, we hope to shape a brighter future for the travel industry, fostering a deeper sense of responsibility and connection with the world as we explore.”
For more on G Adventures visit www.gadventures.com.
Also, read more about Sean Martin in our Travel Leaders piece here.
Earlier this year, G Adventures released its award-winning travel documentary, The Last Tourist.
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