Adventure World has appointed experienced travel industry professional Liz Glover to the role of Head of Marketing.
Joining Adventure World’s executive team, Glover brings plenty of travel industry nous to the position, including over a decade at luxury travel company Scenic and Silversea Cruises.
Most recently, Glover plied her trade at News Corporation Australia in the role of General Manager, Travel Industry, Product and Partnerships.
According to Adventure World, Glover’s commitment to responsible travel aligns with its vision, which puts her in good stead moving forward with one of the leaders in sustainable travel experiences. Her commercial experience in travel also bodes well for brand’s ongoing growth.
“We are delighted to welcome Liz Glover to our leadership team,” Adventure World Managing Director Neil Rodgers said.
“Her proven track record in leading successful marketing campaigns, coupled with her two decades of experience within the travel industry, will be invaluable as we expand our reach and solidify our position as a leader in sustainable travel.”
Glover said she was excited to join the company at “such a pivotal moment”.
“The opportunity to champion sustainable travel experiences that empower travellers to explore the world responsibly aligns perfectly with my values,” she stated.
“I look forward to collaborating with the talented Adventure World team to craft innovative marketing strategies that resonate with eco-conscious travellers worldwide.”
In May, Adventure World announced it would allow travellers to choose how they give back to the places they visit by customising their itineraries with bespoke MAKE TRAVEL MATTER® Experiences for memorable trips in destinations such as Vietnam, Morocco, Borneo and Canada.
Read our interview with Rodgers, who explains the commercial benefit for agents who embrace sustainability.
