The Great American West, comprised of the US states of Idaho, North Dakota, South Dakota and Wyoming, has reaffirmed its commitment to the Australian and New Zealand market, appointing Linkd Tourism to lead trade and consumer marketing.
Effective immediately, Linkd Tourism will represent The Great American West with Account Director Michael Cassis and Dylan Hearne leading trade and consumer marketing activity.
The Great American West has enjoyed a deep Down Under connection with Caroline Davidson, who promoted the destination marketing consortium to the Australasian market for 17 years, while Linkd Tourism provided trade marketing assistance.
Linkd Tourism Director Kylee Kay said: “The Great American West is one of the most breathtaking, culturally rich and adventure-filled regions of the United States.”
“We’re honoured to continue the outstanding work of Caroline Davidson, who built an incredible foundation for the brand in this market for the last 17 years.
“Our team is excited to carry the momentum forward and deepen the region’s connection with Australian and New Zealand travellers.”
The region offers wide-open spaces, national parks, Western heritage and warm, welcoming communities for a deeper, more distinctive US travel experience for nature lovers and adventure seekers alike.
Account Director Michael Cassis added: “We’re thrilled to continue our work with The Great American West and look forward to sharing the beauty, stories and adventures of this incredible region with the Australian and New Zealand markets.”
Find out more here.
