Established travel and tourism marketing and communications leader Anne Lee has rejoined GTI marketing, destination representation and PR agency and certified B Corp in the newly created role of Trade Marketing Director.
A familiar face in the Australian and New Zealand travel industry, Lee was a mainstay at GTI for more than 12 years, working with travel trade and media in Australia and New Zealand in various senior roles, including Group Account Director.
She returns to the agency after almost two years at The Travel Corporation (TTC) Tour Brands where she held the positions of Senior Industry Partnerships Manager and Trade Marketing Manager.
Lee has more than 20 years of B2B experience across trade marketing strategy, event management, travel advisor communications and industry engagement.
She announced the news via LinkedIn on 20 January 2024, saying: “Today I walked into the GTI offices for round two in a new role as Trade Marketing Director. Excited to work with fabulous destinations and old and new colleagues.”

GTI recently wrapped a big year and welcomed three returning clients and two additional PR account team members.
Founder & Managing Director Sarah Anderson said the agency’s growth and new client partnerships represent an exciting chapter for the team and the travel trade in 2025.
For more info, head to gtitourism.com.au