Hurtigruten has added fresh talent to its leadership team, naming Lisa Warner as its new Chief Marketing and Digital Officer.
Warner brings more than 20 years of senior experience across well-known travel brands, including Abercrombie & Kent, G Adventures, Saga Travel Group, Cox & Kings and Trailfinders.
In her role, Lisa will guide Hurtigruten’s global marketing and digital strategy, while reinforcing the company’s strong Norwegian coastal identity.
“I’m excited to join this incredible company that connects travellers to Norway in such an authentic and immersive way,” she remarked.
“We have a real opportunity to build on our rich 132-year history and powerful storytelling to grow this iconic Norwegian brand into a globally recognised name and small cruise line of choice.
“What excites me most is working with the team to harness data, insights and technology to elevate the customer experience and unique journeys we offer.”
The appointment arrives as Hurtigruten steps up efforts to innovate and grow internationally.
Hurtigruten believes Warner’s leadership will help expand the reach of its iconic voyages while enhancing digital capabilities and guest experiences.
“We are delighted to welcome Lisa into the newly created role of Chief Marketing and Digital Officer, bringing a wealth of knowledge from leading global travel brands,” CEO Hedda Felin said.
“She joins us at a time when demand for authentic travel is accelerating, and her leadership will be instrumental in strengthening our brand in Norway, driving international growth and inspiring travellers worldwide with unforgettable journeys along the Norwegian coast.”
Aussie ascent
Hurtigruten recently reported strong growth across Australia and New Zealand, reflecting rising demand for its Norwegian coastal voyages.
According to the company, passenger bookings for Original voyages and Signature trips notably surged, with Signature bookings up 78% year over year.
“Asia-Pacific is a key growth region for Hurtigruten, with travellers increasingly seeking immersive, experience-rich journeys,” APAC Managing Director Damian Perry said.
“We’re seeing strong momentum not only for our Original and Signature voyages, but also for packaged tours that combine these with land-based exploration.
“Guests are showing a growing appetite for authentic, sustainably minded adventures – from chasing the Northern Lights to exploring Svalbard – experiences that Hurtigruten delivers like no one else.”
To meet demand, the company will expand its Signature program from May 2026 with the refurbished MS Midnatsol, doubling capacity.
Globally, Hurtigruten posted a 60% jump in EBITDA to EUR 43 million and 14% revenue growth to EUR 250 million in H1 2025.
“This growth is a testament to the successful establishment of the ‘new’ Hurtigruten, which now solely serves the Norwegian coast and Svalbard,” CEO Hedda Felin said.
“Our commitment to providing the iconic experience of Norway has resonated with our guests, and we are excited about the future as we continue to see strong demand.”
For more info, visit www.hurtigruten.com.
