Self-drive, inland water boating holiday operator Le Boat has partnered with Entire Travel Group in an exclusive alliance that will see the wholesaler manage agent bookings in Australia and the global brand re-establish its presence in the local market.
Starting with eight vessels over 50 years ago, Le Boat now offers lake, canal and river cruising holidays in nine countries across the UK, Europe and Canada on the world’s largest fleet of self-drive cruisers.
The company is poised for further expansion in North America after signing a £100 million order with Groupe Beneteau to take delivery of 400 new Delphia boats over the next 10 years.
Entire Travel Group Sales & Marketing Director Greg McCallum says the new preferred partner arrangement forms part of an exclusive strategic alliance that will elevate the waterway specialist’s profile in the Australian travel industry.
“Our new alliance means we can now use our technology, promotional expertise and strong trade relationships to take Le Boat – and the concept of boating holidays – to a new level in the Australian marketplace,” he said.
Le Boat Managing Director Cheryl Brown said the decision to forge an exclusive arrangement with Entire Travel Group builds on a long-standing relationship.
“We have worked together for almost two decades, during which time Entire Travel Group has evolved into one of Australia’s most trusted, innovative and customer-focused travel companies,” she said.
“I am confident that the Entire Travel Group team’s unrivalled understanding of our product, and its passion for boating holidays, will ensure Australian travel agents share in our company’s ongoing growth journey.”
Find out more at entiretravel.com.au
