Groups by Beyond has appointed industry veteran Mark Haddad as its new National Sales Manager for Groups, tapping into his three decades of travel experience to strengthen its agent partnerships and expand group travel offerings. The appointment marks a strategic move to enhance the company’s group product and agency engagement across key international destinations.
With over 30 years in the travel sector, Mark Haddad brings a multifaceted understanding of the industry to his new role at Groups by Beyond. His background spans retail, corporate, airline, wholesale, and product development. He’s also a familiar face to many agents, having worked extensively across trade channels.
“I am thrilled to step into this role and work closely with travel agents to create customised and unique group experiences in beautiful regions such as Croatia, the Balkans, the Baltics, Scandinavia, Eastern Europe, India, and Sri Lanka,” Haddad said.
His experience working in different facets of the industry enables him to offer tailored support to agents navigating the complexities of group travel, from itinerary curation to destination logistics.
Why this move matters
Groups by Beyond is leaning into its agent-first strategy by appointing someone with deep trade ties and a strong understanding of what makes group travel work. Haddad’s brief includes supporting and growing agent relationships, with an emphasis on creating tailored itineraries that resonate with client interests.
Director of Groups by Beyond, Tony Gattari, said Haddad’s appointment signals a strategic strengthening of the company’s trade-facing capabilities.
“We are pleased to welcome Mark aboard, as he brings a wealth of knowledge and trusted relationships with many travel agents.
“His experience and passion for group travel align perfectly with our commitment to delivering exceptional experiences for our clients.”
Haddad is expected to leverage his strong network within the travel trade to enhance product delivery and communication between the supplier and agency sides of the business. His appointment reflects a broader trend of agencies placing experienced talent into roles that directly influence agent-facing operations.
A focus on collaboration, not just sales
According to Haddad, the goal isn’t just to sell product but to collaborate with agents to design trips that spark real interest and connection.
“Travel is about more than just the destination; it’s about the connections we make and the memories we create along the way,” he said.
“I look forward to collaborating with agents to craft unforgettable journeys that reflect the interests and desires of their clients.”
Haddad also brings a strong educational approach to the role, having presented to numerous clubs and associations, including retiree and Probus Clubs, where he shares travel insights and encourages community-based travel planning. This aligns with Groups by Beyond’s broader positioning as a collaborative partner to agents rather than just a supplier.
By focusing on engagement and education, Haddad supports a consultative sales model—one that enables agents to build long-term relationships with their clients by offering customised, culturally immersive group experiences.
What else you should know
- Haddad has visited around 60 countries and has set a personal goal to hit 100.
- His top three destinations are Croatia, Brazil, and Japan.
- He’s an avid rugby league and soccer fan, following both domestic and international matches.
- He’s known for his enthusiasm and energy in public speaking circles, particularly with Probus Clubs, where he regularly presents to curious and seasoned travellers.
- Haddad’s experience spans frontline sales to strategic product roles, providing a unique perspective on what agents need to succeed.
KARRYON UNPACKS: Mark Haddad knows agents, understands product, and has seen the business from all sides. His appointment is a clear signal that Groups by Beyond is doubling down on trade partnerships—and aiming to make group travel more agent-led, tailored, and collaborative.
