VisitBritain has welcomed a new Trade Engagement Executive for Australia and New Zealand, Peta Evans, who brings almost a decade of experience in both the Australian and UK travel industry to the role.
Ms Evans will leverage her extensive knowledge to implement VisitBritain’s trade engagement and partnerships strategy across the ANZ market.
The role will focus on supporting and educating travel trade and distribution partners across the region with a roster of new and engaging tailored training platforms. Ms Evans will also implement creative selling tools for wholesale and retail consultants.
With prior experience as an STA Travel advisor and business development manager at Sundowners Overland, Ms Evans joins the Sydney-based team with a unique skillset and firsthand understanding of the varying needs and demands placed on advisors and retail and wholesale businesses.
VisitBritain ANZ Country Manager Maria Sykes said: “There could not be a better time to welcome Peta to our team.”
“This year has been a significant year of recovery for inbound travel from Australia and New Zealand to Britain. In 2023, we expect this demand to continue with several world-class events focusing the global spotlight on Britain, including the Coronation of His Majesty King Charles III in May.
“Recent research reconfirms that agents remain a key source of trust and expert knowledge for Australians when planning trips to Britain. We’re thrilled to have Peta on board to further support the industry and ensure agents are well-positioned to convert this increasing demand into bookings.”
To find out more, head to visitbritain.org
