Jazz hands at the ready! New Orleans & Company has appointed Gate 7 as its Australian public relations agency to promote the Louisiana city aka NOLA among travel trade, media and travellers.
Gate 7 will work closely with the official destination and sales marketing organisation to promote NOLA as a premier destination for Aussie travellers seeking rich cultural experiences, including jazz and blues music, Creole and Cajun cuisine, civil rights, marquee festivals, historic architecture and much more.
The new partnership also builds on the agency’s existing relationship with Travel South USA for representation of several US Southern states.
The appointment comes at an exciting and pivotal time as Tourism Economics estimates Australia will become Louisiana’s third-highest market for international visitor spend in 2025, forecasting $87 million in spending and more than 40,000 visitors from Down Under.
Senior Vice President of Tourism Kim Priez said: “We are thrilled to partner with Gate 7 to showcase the charm and magic of NOLA to the Australian market.”
“As more Australian travellers choose to explore Louisiana, NOLA remains a must-see destination with its unique blend of vibrant music, rich history, world-class cuisine and unforgettable cultural experiences that captivate every visitor.”
Gate 7 Founder & Managing Director Jo Palmer added: “I am incredibly passionate about the South as a destination and we are elated to continue our work in the region by collaborating with New Orleans & Company to showcase what a unique and dynamic city it is to Australian media and travellers.”
For more info, head to neworleans.com
