Industry HQ

Share this article

Movers + Shakers: Luxury Travel Marketing welcomes Rovos Rail to portfolio

Luxury Travel Marketing (LTM) has announced the addition of Rovos Rail to its premium African portfolio. The partnership will bring the world-renowned luxury rail experience to the forefront of the Australian and New Zealand luxury travel market.

Luxury Travel Marketing (LTM) has announced the addition of Rovos Rail to its premium African portfolio. The partnership will bring the world-renowned luxury rail experience to the forefront of the Australian and New Zealand luxury travel market.

For more than three decades, Rovos Rail has been known for its timeless elegance and offering travellers a blend of luxury, comfort, and adventure. Rovos Rail’s meticulously restored vintage coaches traverse some of Africa’s most picturesque landscapes, with itineraries spanning South Africa, Namibia, Zimbabwe, Zambia, Tanzania, and even the DRC and Angola.

The partnership with Luxury Travel Marketing will ensure that travel advisors have dedicated access to expert knowledge and tailored sales support.

Rovos-Rail_Namibia-Kalahari_1000x650
Rovos Rail journeying through the Kalahari Desert, Namibia

“We are excited to announce a new chapter for Rovos Rail as we welcome Luxury Travel Marketing to represent us in Australia and New Zealand,” said Tiffany Vos-Thane, Chief Operating Officer of Rovos Rail. 

“This collaboration marks an important step in elevating our global presence and continuing to offer our guests unparalleled luxury and unforgettable experiences on our iconic rail journeys.”

A deluxe double cabin on a Rovos Rail train
A deluxe double cabin on a Rovos Rail train

The luxury rail company was created in 1989 and offers private, well-appointed trains that take guests on journeys through Africa, experiencing fine dining, premium service, and the destination. 

Luxury Travel Marketing has built a reputation for representing some of the world’s most prestigious travel brands in bucket-list destinations, offering tailored marketing strategies and deep industry expertise. With a strong network of high-end tour operators and travel advisors across Australia and New Zealand, LTM will play a key role in showcasing the rail company’s offerings to the region’s affluent travellers.

Dining on a Rovos Rail train
Dining car

LTM has offices in Sydney, Melbourne and Perth. In October last year, LTM appointed John Saporito as its new Business Development Manager, based in Melbourne.

In July 2025, Luxury Travel Marketing will host an Africa Showcase Roadshow in Perth, Sydney, Brisbane and Melbourne.