The Walshe Group has appointed experienced aviation sales and marketing exec Candice Steffensen as South African Airways (SAA) National Sales Manager for Australia & New Zealand, effective immediately.
Steffensen steps into the role from her most recent position since 2022 as Manager, Marketing – Australia & New Zealand at Lufthansa Group, represented by The Walshe Group as general sales agent (GSA) in the region.
She has more than 20 years’ sales and marketing experience, including previous stints at Virgin Australia and Destination NSW, where she was Digital Campaigns Manager, and brings her passion for digital marketing to the role.
In her new position, Steffensen will work closely with the Australia & New Zealand sales team, including SAA’s ANZ Country Manager Michael Hall.
She will also liaise with local trade partners to seek opportunities in new or existing market segments, deliver incremental sales and grow SAA’s brand awareness across Australasia.
This year, SAA increased its direct Perth–Johannesburg service to five flights per week after recommencing these services in April 2024, and celebrated its 90th anniversary.
The airline and destination sales, marketing and PR representation company has represented SAA in New Zealand since 1998 and Australia since 2002.
The Walshe Group recently added Trina Shepherd as Trade Account Manager for New York City Tourism + Conventions.
Find out more at saa.walshegroup.com
