Trafalgar has appointed highly experienced exec Damien O’Connor as new Vice President, Trafalgar River Cruise – a crucial new role for the tour company to shore up its 2028 launch in the European river cruising market and opportunities for agents to get on board.
O’Connor brings more than 20 years’ cruise industry experience to lead the Trafalgar river cruise expansion with a focus on establishing a distinctive product position with immersive onboard and shore experiences and seamless nautical operations.
He will oversee the development and delivery of a new class of vessels, ensuring the fleet is defined by innovative design, exceptional guest experience and operational excellence to set a new standard in contemporary river cruising.
O’Connor brings unmatched expertise to this new chapter for Trafalgar with cruise leadership experience across operations, new builds and luxury product development.
His portfolio includes launching the five-ship Solstice class and Royal Caribbean’s Quantum class, delivering Silver Origin and Silver Moon during the pandemic and overseeing the development of Silversea’s Evolution Class vessels.
Most recently, he consulted on ultra-luxury yacht projects for Aman Hotels and Four Seasons with ships slated to debut in 2026 and 2027.
Charting a new course for Trafalgar river cruises
TTC Tour Brands Chief Sales Officer & Deputy CEO Melissa DaSilva said: “Damien brings the perfect balance of operational excellence and creative vision that aligns beautifully with Trafalgar’s DNA.”
“He understands that river cruising isn’t just about ships and schedules, it’s about creating moments that stay with our guests long after they return home.
“As we chart our course into river cruising, Damien’s leadership will ensure every vessel reflects the Trafalgar spirit with exceptional experiences, genuine connection and meticulous attention to detail.”
O’Connor said: “I’m honoured to join Trafalgar at such a pivotal moment. River cruising presents an incredible opportunity to reimagine how guests experience Europe; this coupled with Trafalgar’s brand legacy and rich destination expertise, creates a game-changing opportunity for advisors.”
“Agents can look forward to a product that not only stands out in the market but also builds repeat business and strengthens client loyalty.”
Find out more at trafalgar.com/river-cruises
