Unbound Travel Group has appointed experienced industry leader Merrick Abraham as its new Business Development Manager, a move that signals the company’s sharpened focus on the Australian travel trade.
Abraham, who is based in Melbourne, brings more than 20 years of experience across wholesale and tailor-made travel brands. His new role includes leading trade engagement, supporting agency partners, and promoting Unbound’s growing suite of culturally focused Asia product.
“We know Australian agents want culturally rich, flexible product backed by local knowledge,” Unbound Travel Group founder Lincoln Harris said.
“Merrick’s appointment, combined with the famil and the upcoming launch of Asia Unbound, is about strengthening our relationships and growing together.”
The appointment comes as Unbound prepares to expand its offering with the upcoming launch of Asia Unbound, a new brand focused on multi-country trips across Southeast and East Asia. Slated to debut in late 2025, Asia Unbound will join the group’s existing brands:
- India Unbound (est. 2007)
- Sri Lanka Unbound (est. 2014)
- Remarkable East (est. 2017)
Together, these brands operate under the Unbound Travel Group banner, specialising in private and small group journeys built around cultural insight, access, and ethical travel.
Trade famil to India now open for Australian agents
To support its trade-first approach, Unbound Travel Group has also launched a dedicated India famil for Australian travel professionals.
Running from Saturday 30 August to Monday 8 September 2025, the 10-day famil focuses on North India’s cultural depth, featuring highlights such as:
- A sunrise visit to the Taj Mahal
- Exploring Jaipur’s lively bazaars
- Attending the aarti ceremony in Varanasi
Designed to move beyond typical hotel inspection-heavy itineraries, the famil will offer immersive experiences to help agents better understand and sell culturally rich and custom-built trips.
Applications are now open, with more details available at: www.unboundtravelgroup.com
Officially launched in 2024, Unbound Travel Group consolidates several specialist brands under one trade-facing identity. The group focuses on flexible, low-impact, culturally immersive travel across South and Southeast Asia, with product ranging from FIT (fully independent travel) to hosted small group tours.
KARRYON UNPACKS: The appointment of Merrick Abraham signals a serious trade investment from Unbound Travel Group. Backed by a famil targeting frontline knowledge and the upcoming launch of Asia Unbound, the group is taking deliberate steps to deepen agent engagement and grow its foothold in the Asia travel space.
