Unforgettable Travel Company has added Charlotte Wells to its Executive Team with her appointment as the new Global Director of Product & Operations, bringing extensive travel industry experience to the luxury cruise and travel firm.
In her new role, UK-based Wells will focus on strategic product expansion, the integration of a new reservations system and operational delivery across all brands, including Unforgettable Travel, Unforgettable Croatia and Unforgettable Greece.
Wells joins the company from her most recent role as Director of Global Tailormade Product at Abercrombie & Kent, where she spent 18 years in senior product and sales positions, including for Australasia.

Unforgettable Travel Company Co-Founder Graham Carter said: “We are thrilled to welcome Charlotte to the team. She brings a wealth of experience, a passion for innovation and a proven track record of delivering world-class travel experiences.”
“Her leadership will be instrumental in shaping our global product strategy and enhancing operational excellence across all markets. This marks a bold step forward in our mission to position Unforgettable Travel Company as a world-leader in creating truly unforgettable, personalised travel experiences.”

Wells added: “This is an exciting opportunity to shape extraordinary travel experiences with intention and impact. I look forward to working with the talented team to deliver on our shared vision and goals.”
Unforgettable Travel Company has a Melbourne-based team for Unforgettable Croatia, which expanded its presence in 2024 and this year to support the local travel trade and promote its luxury seven-night small-ship cruises along the Dalmatian Coast.
Find out more at unforgettabletravel.com