Utah Office of Tourism (UOT) has confirmed Canuckiwi Consulting will continue to lead its account in Australia and New Zealand, reaffirming its proven track record of more than 10 years of destination representation in the region.
Canuckiwi will lead UOT’s strategic initiatives in the ANZ market across consumer marketing and public relations as Visit Utah as well as travel trade liaison and social media engagement.
UOT, in collaboration with Canuckiwi, will continue to work closely with the Aussie and Kiwi travel trade on targeted campaigns to educate and inspire Australian and New Zealand travellers to visit the US state.
With plenty on the horizon in 2024, Utah Office of Tourism & Film Commission Managing Director Natalie Randall said Australia and New Zealand are significant inbound markets for the state.
“Canuckiwi’s proven track record over the past 10 years of representation for UOT, their deep understanding of the Australasian travel landscape and their extensive contacts in-market make them the ideal partner to elevate Utah’s profile and attract more visitors from this dynamic region,” she said.
The UOT team in Australasia includes Account Director Corey Marshall, Trade Director Karen McCardle and Media Director Joanne Motta.
As Principal and Account Lead, Marshall said the firm was looking forward to continuing its successful collaboration with the tourism body.
“We are incredibly excited to collaborate with UOT to showcase Utah’s unparalleled beauty and diverse experiences to Australian and New Zealand travellers and propel the destination to a top 10 must-do in the USA,” he said.
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Find out more at visitutah.com
