Industry HQ

Share this article

Niche is Nice Roadshow hits 350 registrations in a week: Get your ticket now!

Karryon's inaugural Niche is Nice 2024 boutique roadshow for travel advisors has attracted record interest already with registrations at 50 per cent in the first few days. Visiting Brisbane, Sydney and Melbourne from 26-28 August, don't miss this trade-only event series with $20,000-plus in total prizes for attendees.

Karryon‘s inaugural Niche is Nice 2024 boutique roadshow for travel advisors has attracted record interest already with registrations at 50 per cent in the first few days. Visiting Brisbane, Sydney and Melbourne from 26-28 August, don’t miss this trade-only event series with $20,000-plus in total prizes for attendees.

Niche is Nice is a first-of-its-kind industry showcase of specialist suppliers and unique destinations that will allow advisors to engage with and experience boutique travel brands in a fun and informal marketplace format with interactive presentations.

Agents are guaranteed to encounter a massive range of diverse and different destinations and travel operators you won’t find in any other tradeshow.

Around 30 boutique operators and destinations in the luxury, adventure, small-group touring and small-ship cruising space will be in attendance in one convenient location – many of which have never attended a roadshow of this scale before.

Woman in safari vehicle in Africa looking at elephant herd for Niche is Nice 2024 event.
Meet niche operators from this emerging industry sector. Image: Shutterstock

And it seems they are just as excited to meet like-minded travel advisors like you.

The Council of Australian Tour Operators Managing Director Brett Jardine said: “We have several CATO members attending Niche is Nice 2024 and look forward to showcasing this growing sector of the industry to our key retail distribution partners.”

Trend-setting destinations on display

Toadstools, Kanab © 2015, David Swindler All Rights Reserved / Visit Utah
Be starstruck in Kanab, Utah. Image: David Swindler/Visit Utah

Niche destinations are also eager to pique the interest of advisors and inspire travel at the event.

Gold Plus Sponsors Visit Utah, Utah Office of Tourism (UOT), Kanab and Cedar City will have US and local representatives on the ground and teased a big prize opportunity.

“We are thrilled to be part of the inaugural Niche is Nice 2024 event series produced by Karryon,” UOT Account Director Corey Marshall said. 

“‘Set-jetting’ is one of the latest travel trends for Aussies and Southern Utah truly is America’s film set.  We are fortunate to have partners from Utah, Kanab and Cedar City who understand the importance of travel advisors and can’t wait to meet you.  You may even win the holiday of a lifetime in Utah.”

Oceanside Pier in San Diego at sunset
San Diego’s Oceanside Pier at sunset – an icon since 1888. Image: Brett Shoaf/Artistic Visuals

Gate 7 Senior Tourism Development Account Manager David McMahon added: “I am thrilled to showcase the hidden gems of both San Diego and Greater Palm Springs. Niche is Nice 2024 is a great opportunity for travel advisors to discover the unique charms of so many destinations and products.”

Specialist suppliers on show

Platinum Sponsors Evolution Travel Collective (ETC) will spotlight six rail and touring brands: Albatross Tours, Explore Worldwide, Great Journeys New Zealand, Rail Online, Touropa and TruTravels with BDMs keen to connect with travel advisors at the events.

Rocky Mountaineer train on Red Rocks to Rockies itinerary in the USA.
Rocky Mountaineer’s Red Rocks to Rockies USA itinerary.

Rocky Mountaineer Senior Sales Manager ANZ Tony Soden is similarly enthusiastic about meeting with travel partners: “We are excited to be a part of Karryon’s inaugural Niche is Nice roadshow and meet with travel advisors at a time when there’s so many exciting things to share and such a buzz in the industry.”

Exterior of Mir-i-Arab Madrasah Bukhara, Uzbekistan on Bunnik Tours.
Bunnik Tours’ 5 Stans small-group tour at Mir-i-Arab Madrasah Bukhara, Uzbekistan. Image: Annelieke Huijgens

Bunnik Tours National Sales Manager Zoe Francis echoed the sentiment: “Niche is Nice 2024 is a fantastic series of events for both agents and suppliers to connect face-to-face and we look forward to sharing our worldwide small-group tours with many passionate travel advisors.”

Gorilla in Uganda with Bench Africa.
Find out more about Bench Africa’s small-group tours and tailor-made safaris.

Bench Africa’s Trade Relations Manager Andy Kirkman is also keen to connect with advisors and welcomed the opportunity to collaborate in a new event format.

“We can’t wait for the Niche is Nice 2024 roadshow to get underway! Our industry has changed drastically over the last few years and this inaugural event just demonstrates another great opportunity for us all to collaborate and evolve in how we showcase our product to the travel trade,” he said.

“We’re excited to connect with passionate travel advisors eager to learn about specialist product and destinations and for them to leave with newfound inspiration.”

NIN Simply Cuba Tours Havana 213863050 xl 2015
Uncover truly unforgettable Cuban adventures with Simply Cuba Tours.

Simply Cuba Tours’ Orsolya Bartalis will also be in attendance, saying Niche is Nice 2024 presents a unique opportunity to connect with fellow industry professionals who share a passion for exploration.

“This event allows us to showcase the rich culture, beautiful landscapes and vibrant communities of Cuba, inviting attendees to immerse themselves in all that this stunning island has to offer. Additionally, we look forward to sharing exclusive insights and tailored travel packages that cater to niche travellers looking for authentic experiences,” she said.

Couple in front of Strömforsin Ruukki (Strömfors Ironworks) in Finland.
Explore Strömforsin Ruukki (Strömfors Ironworks) in Finland with Fine by Nature. Image: Visit Finland/Julia Kivela

Fine by Nature Tours Founder & Chief Experience Officer Leila Myllymäki-Hay is also looking forward to highlighting one-of-a-kind destinations.

“I’m excited about presenting our slow travel concept to travel advisors and showcasing our collection of getaways in the Nordics and Baltics designed for curious travellers who relish exploration and learning. This is a great opportunity to meet with travel advisors and share unique products that are not that well known here,” she said.

Win-win for travel advisors!

We know Australian travellers are increasingly seeking out new, bespoke and authentic travel experiences.

And with off-the-charts agent interest so far, Niche is Nice 2024 is the ideal way to be exposed to a range of interesting and intriguing operators to increase your product and destination know-how and gain valuable insights to share with your discerning clients.

Boots with mountain backdrop for adventure travel concept and Niche is Nice 2024 event.
Gain an advantageous edge at Niche is Nice! Image: Shutterstock

TravelManagers personal travel manager (PTM) Tanya Patterson has already registered.

“I am looking forward to Niche is Nice 2024 for the opportunities to meet and liaise with suppliers and build new network relationships, which are beneficial for our business,” she said.

Fellow TravelManagers PTM Melanie Carter agreed: “Niche is Nice 2024 offers an opportunity to deepen my knowledge and connections with boutique, specialised suppliers. My clients’ needs are individual, so it is great to have a better understanding of what is on offer and who is best placed to support me and my clients.”

Hurry and register below to attend Niche is Nice 2024 in your city:

NIN Banner
  • Brisbane: Monday, 26 August 2024,  5:45-9pm at W Brisbane
  • Sydney: Tuesday, 27 August 2024, 5:45-9pm at Swissotel Sydney
  • Melbourne: Wednesday, 28 August 2024, 5:45-9pm at The Langham Melbourne

For more information, contact Karryon Event Manager Simran Mediratta at simran@karryon.com.au