After a whirlwind three days of learning, networking and lots of laughs, Karryon’s Niche is Nice 2025 boutique travel roadshow has concluded with sold-out shows in Sydney and Melbourne after opening with a bang in Brisbane.
The event series upped the ante on last year’s inaugural three-city roadshow with almost 400 travel advisors keen to discover over 40 specialist suppliers and diverse destinations during the events.
The first-of-its-kind showcase brought a fresh and dynamic perspective to the travel trade event format, combining a drop-in marketplace and engaging presentations in the same space.
It’s an approach eagerly embraced by an enthusiastic bunch of travel advisors in each city, all keen to discover an array of dedicated and diverse tourism offerings across luxury, adventure, small-group touring, small-ship cruising and travel services.
The Niche is Nice 2025 event series was a showstopping success, spotlighting more than 40 brands and destinations with many first-time exhibitors at a show of this size.
This year’s roadshow kicked off at the W Brisbane with the sparkling backdrop of the Brisbane River at night, followed by Sofitel Sydney Wentworth and Langham Melbourne – all 5-star venues that set the tone for the festivities.
Niche is Nice provided a unique forum for savvy travel advisors to meet specialist suppliers and diverse destinations in person and attend insightful presentations to advance their in-depth knowledge, trade contacts and selling opportunities.
Both exhibitors and agents in attendance reported that the Niche is Nice 2025 experience was extremely valuable for future sales and industry relationships.
Bigger and bolder in 2025
Karryon General Manager (and MC at the events) Dani Tuffield said she was thrilled with the overwhelmingly positive response and feedback for Niche is Nice 2025, thanking trade partners and travel advisors for their attendance in Brisbane, Sydney and Melbourne.
“We couldn’t be prouder of how Niche is Nice 2025 has come to life. The enthusiasm from travel advisors proves there’s a real hunger for diverse, boutique travel experiences and this year’s roadshow truly delivered,” she said.
“Across three vibrant evenings in three cities, more than 40 unique suppliers connected with nearly 400 advisors – sparking conversations, inspiration and future bookings.
“At Karryon, our Together in Travel mission is about creating meaningful connections, and Niche is Nice has cemented itself as the go-to platform for niche operators to shine and showcase what makes them extraordinary.”
Platinum Sponsor
Platinum Sponsor Visit Anchorage showcased all that’s unique about Alaska’s largest city, including AI photobooth moments, Seymour the Moose mascot and a major prize giveaway in each city.
Gold Plus Sponsor
Gold Plus Sponsor Evolution Travel Collective showcased four of the brands it represents at the events: Explore Worldwide, Expedition Experience, Great Journeys New Zealand and International Rail, which included a special rail pass prize.
Gold Sponsors
Gold Sponsors at Niche is Nice 2025 included Albatross Tours, Bunnik Tours, Council of Australian Tour Operators (CATO), Hapag-Lloyd Cruises, HX, MW Tours, Quark Expeditions, Switzerland Tourism for Interlaken/Jungfrau Railways, TBO Holidays and Tweet World Travel, highlighting the diversity within the travel brands and styles on show.
Silver Sponsors
Silver Sponsors also piqued agents’ interest with representatives from airline, touring, rail and cruise operators plus destination marketing organisations on hand.
Those in attendance at Niche is Nice 2025 were 50 Degrees North; ANZCRO; Discover the Camino; Discover Portugal, Spain & Morocco; France Travel Solutions; Greece & Mediterranean Travel Centre; Hosted Holidays; Inside Travel Group (InsideAsia and InsideJapan); Japan’s Kii Peninsula, Narita Beyond and Discover Niigata; My Taiwan Escape; Luxury Greece Collection; Northern California Road Trip with North Lake Tahoe, South Lake Tahoe, Mammoth Lakes and Yosemite Mariposa County; On the Go Tours; PassportCard; Rocky Mountaineer; Royal Brunei Airlines (Melbourne only); Scoot; Travel Sapphire; Unbound Travel Group; Vietnam Travel & Cruise; and Windstar Cruises.
And the major prize winners are…
Event attendees were eligible to win amazing prizes from sponsors, including multi-day tours, cruises, adventures, hotel stays, rail passes and more.
In Sydney, Kim Hull (Connected Travel) won a six-night CroisiEurope Cruises canal cruise in France or Belgium from Tweet World Travel and Tina Eriksson (Out And About Travel) won a four-night Anchorage accommodation and experience package, thanks to Visit Anchorage.
Discover more from Niche is Nice 2025
Didn’t make it to one of this year’s events? Download the exclusive 30-page digital Niche is Nice 2025 Supplier Brochure to connect with more than 40 exhibitors and find out more details.
Advisors! Become a recognised touring specialist: Register now for the CATO Touring Academy to earn your Touring Certification using promo code: NICHE25 (25% discount off the first year’s subscription). Register at cato.travel/touring-academy-agents
