TWA Cruise Focus website takeover skin r1
TWA Cruise Focus website takeover skin r1

Industry HQ

Share this article

Niche is Nice 2026: Platinum Partner unveiled for boutique travel agent roadshow

The Niche is Nice 2026 boutique roadshow for travel advisors is back from 24–31 August, bringing together specialist suppliers and enthusiastic agents across Brisbane, Sydney and Melbourne and – new for 2026 – Auckland. This year’s Platinum Partner is the inspiring team behind the aspirational HX Expeditions.

The Niche is Nice 2026 boutique roadshow for travel advisors is back from 24–31 August, bringing together specialist suppliers and enthusiastic agents across Brisbane, Sydney and Melbourne and – new for 2026 – Auckland. This year’s Platinum Partner is the inspiring team behind the aspirational HX Expeditions.

Now in its third year,  Niche is Nice 2026 builds on its momentum among savvy advisors as a must-attend showcase for boutique, experiential and high-value travel products.

The addition of HX Expeditions as Platinum Partner reinforces the event’s commitment to championing niche sectors that deliver long-term growth for the travel industry.

HX Expeditions' MS Fridtjof Nansen ship lands on sea ice in Antarctica. Image: Martin Hain
We’ve got chills! HX Expeditions’ MS Fridtjof Nansen lands on sea ice in Antarctica. Image: Martin Hain

HX Expeditions operates in one of the most specialised segments of the cruise landscape: true expedition cruising.

While expedition cruising may be niche, its commercial impact is significant, attracting high-value travellers seeking immersive, purpose-led journeys aligned with sustainability, science and authentic exploration.

a Zodiac group excursion with HX Expeditions in Antarctica's Weddell Sea. Image: Kay Fochtmann
Don’t put your plans on ice when you can take a Zodiac with HX Expeditions in Antarctica’s Weddell Sea. Image: Kay Fochtmann

HX’s partnership with Niche is Nice 2026 reflects a shared belief that niche travel categories drive innovation, loyalty and deeper engagement.

For Australian travel advisors, expedition cruising represents a compelling, high-yield opportunity as demand grows for meaningful, experience-led travel.

As a long-term, premium partner to the Australian travel trade, HX Expeditions has been guiding explorers for more than 130 years through its onboard expedition team that includes scientists, historians and naturalists and inspiring itineraries.

HX Expeditions' MS Fridtjof Nansen in Prins Christian Sound, Greenland. Image: Andrea Klaussner
No disputes over Greenland here – Prins Christian Sound is a bucket-list experience with HX Expeditions’ MS Fridtjof Nansen. Image: Andrea Klaussner

Its purpose-built expedition ships operate in some of the world’s most remote regions, from Antarctica and the Arctic to Alaska and the Galápagos, underpinned by expert-led journeys and a deep commitment to citizen science, conservation, sustainability and education, including a University of Tasmania partnership.

As a Platinum Partner of Niche is Nice 2026, the HX Expeditions team aims to equip advisors with the confidence, product know-how, support and inspiration required to sell expedition cruising to today’s curious and discerning traveller.

HX Expeditions ANZ Sales Director Amber Wilson presenting on stage at Niche is Nice 2025.
HX Expeditions ANZ Sales Director Amber Wilson presenting on stage at Niche is Nice 2025.

After attending last year’s events, HX Expeditions ANZ Sales Director Amber Wilson said the specialist expedition cruising experts were thrilled to be back on board as a Niche is Nice 2026 Platinum Partner.

“We’re delighted to return as a Niche is Nice 2026 Platinum Partner. Bringing together so many distinctive brands in one space creates a powerful platform to showcase truly special, authentic and immersive travel experiences, giving advisors access to these premium, purpose-led products in a fun and engaging setting,” she said.

Niche is Nice 2026 supplier callout

HX Expeditions ANZ Sales Director Amber Wilson chats to advisors at the Niche is Nice 2025 Melbourne marketplace.
HX Expeditions ANZ Sales Director Amber Wilson chats to advisors at the Melbourne marketplace.

Niche is Nice 2026 will travel to Brisbane, Sydney and Melbourne with the potential addition of Auckland based on expressions of interest.

Event details (venues to be confirmed):
Brisbane: Monday, 24 August 2026, 5:45–9pm
Sydney: Tuesday, 25 August 2026, 5:45–9pm
Melbourne: Wednesday, 26 August 2026, 5:45–9pm
Auckland: Monday, 31 August 2026, 5:45–9pm

Niche is Nice 2026 sign.
This is your sign to sign up at a Niche is Nice 2026 supplier!

Spaces are filling fast with limited spots are still available. Supplier registrations for Brisbane, Sydney, Melbourne and Auckland are open here.

Brands can submit their interest and register for Niche is Nice 2026 by 28 February 2026. Download the Niche is Nice Roadshow 2026 prospectus for more details.

Council of Australian Tour Operators (CATO) members will also receive an exclusive five (5) per cent discount on participation packages.

More about Niche is Nice 2026

Highly engaged travel advisor audience at Niche is Nice 2025 in Brisbane.
Get your brand and products in front of a highly engaged travel advisor audience at Niche is Nice 2026.

After last year’s standout event series, Niche is Nice 2026 continues to highlight emerging and established destinations, specialist touring and cruising operators and boutique travel services to a highly engaged travel agent audience.

For travel advisors working in luxury, boutique and adventure travel, or those looking to upskill in these high-value segments, Niche is Nice 2026 offers direct access to niche suppliers, education and peer networking in a relaxed, high-energy setting.

Karryon General Manager Dani Tuffield said the annual roadshow offers a powerful platform for both connection and commercial growth.

Karryon General Manager Dani Tuffield and event MC at last year's Niche is Nice event in Brisbane.
Karryon General Manager Dani Tuffield and event MC at last year’s Niche is Nice roadshow in Brisbane.

“Advisors can immediately meet with boutique travel brands and specialist suppliers in an immersive marketplace and learn more through entertaining presentations in an event series that offers valuable networking opportunities,” she said.

Stay tuned for more updates on Niche is Nice 2026 and advisor registration details, including new partners, supplier announcements and special programming.

For more information, contact Nicola Mater at events@karryon.com.au