After a mega-successful inaugural outing in 2024, the Niche is Nice Roadshow series is back for 2025, offering a live platform for boutique travel brands and suppliers to connect face-to-face with travel advisors within an engaging presentation and immersive marketplace format.
The Niche is Nice Roadshow 2025 specifically spotlights the specialised realms of travel, from boutique cruise and tour operators to luxury brands, emerging and established destinations, travel services and more.
For its inaugural year, Niche is Nice 2024 drew an enthusiastic crowd of more than 350 travel advisors in Brisbane, Sydney and Melbourne, garnering support and appreciation from 30-plus suppliers, some of whom had never attended an event of its kind before.
Several Council of Australian Tour Operators (CATO) members showcased their specialist product offerings at last year’s event series.
CATO Managing Director Brett Jardine said: “After our successful involvement in the inaugural Niche is Nice Roadshow in 2024, CATO is proud to support this fantastic event again in 2025.”
“The roadshow has proven to be an excellent platform for travel agents to discover and deepen their understanding of the diverse range of niche and specialist travel operators offering international products from Australia.”
Sharing his excitement about the much-anticipated return of the Niche is Nice Roadshows in 2025, Karryon founder Matt Leedham said, “After the overwhelming response to our first-ever Niche is Nice series, we’re thrilled to hit the road again in 2025 with a host of even more compelling events,” said Leedham.
“We created Niche is Nice to provide boutique operators with a platform to connect and showcase their unique offerings to travel advisors in a collaborative setting. These specialist suppliers, often under the radar, bring incredible products and experiences to the table. By fostering a fun and engaging marketplace, we’re giving advisors the opportunity to discover and incorporate fresh, niche travel options into their offerings, ultimately creating more value for their clients.”
Niche is Nice Roadshow 2025 – the details
Niche is Nice Roadshow 2025 will travel to Brisbane, Sydney and Melbourne from 18–20 August, with the possible addition of Adelaide, Perth or Auckland, based on expressions of interest.
Event details (venues to be confirmed):
- Brisbane: Monday, 18 August 2025 from 5:45– 9pm
- Sydney: Tuesday, 19 August 2025 from 5:45–9pm
- Melbourne: Wednesday, 20 August 2025 from 5:45–9pm
How to register
Niche is Nice Roadshow 2025 registrations are now open for Brisbane, Sydney and Melbourne.
Submit your interest in being involved in this year’s Niche is Nice event series and register here by 28 February 2025.
CATO members will also receive an exclusive five (5) per cent discount on Niche is Nice 2025 participation packages.
Why attend Niche is Nice 2025?
Niche is Nice is more than a networking event or a travel trade marketplace.
It’s a first-of-its-kind trade roadshow focusing on unique market segments and providing a cost-effective and collaborative solution for small businesses to elevate, promote and extend their product offering to their target audience.
Your participation will expand your professional network and place your brand directly in front of those who matter the most in the industry, enabling more sales and awareness of your products.
For travel advisors in the luxury, boutique and adventure space or those keen to upskill in these specialties, it’s an unrivalled opportunity to meet and network with niche suppliers and like-minded industry professionals.
Stay tuned for more updates on Niche is Nice 2025. For more information, contact Karryon Event Manager Simran Mediratta at simran@karryon.com.au
