The annual NT Muster has wrapped after a whirlwind tour of Melbourne, Brisbane and Sydney with more than 300 advisors and wholesalers and 28 Territory tourism operators for the themed ‘True Territory Road Trip’ roadshow.
The Tourism NT Muster 2023 took advisors on a road trip from the Red Centre to the Top End, featuring East Arnhem Land dance troupe Djuki Mala and a pop-up Daly Waters pub that definitely got everyone excited about the NT.
Attendees saw video installations from all NT regions and experienced local flavours from past MasterChef contestants Daniel Lamble and Uncle Robbie.
Travel advisors and wholesalers also had the chance to meet NT operators to learn more about the Territory’s destinations, experiences and products firsthand.
NT operators in attendance included major sponsors Airnorth and Journey Beyond as well as AAT Kings Group, Accor, Adventure Tours Australia, G’Day Group, Voyages Indigenous Tourism Australia, thl, Wild Territory and much more.
Tourism NT Executive Director Tony Quarmby said: “NT Muster is a great opportunity for travel agents and wholesalers to learn directly from the NT tourism industry about what the Northern Territory has to offer.”
“As well as showcasing the NT, the event provided an opportunity for our NT tourism operators to develop one-on-one trade relationships and educate agents on how they can best market and sell their products.”
Discover what happened on the recent Tourism NT and thl famil here.
Advisors can also find out more about the NT via the online Tourism NT Trade Program.
