If you’re searching for the real, rare and remarkable, only an Intrepid small group trip can lead you there.
That’s the message behind Intrepid’s new global brand campaign, Only Intrepid, which shines a light on the moments that make travel truly meaningful—the unplanned, unforgettable experiences that stay with you long after you return home.
The campaign captures just a few of the thousands of experiences Intrepid offers across more than 100 countries worldwide, spotlighting how it’s often the smallest moments that leave the biggest impression. These are the stories that don’t come pre-scripted, the kind that unfold through connection, curiosity, and local know-how.
Moments that matter
In Turkey, travellers might find themselves welcomed to Nuray’s table, made to feel right at home when they’re anything but, and moved to tears over baklava in the process.
In Italy, they can experience a different kind of transformation at Cooperativa Coraggio, an agricultural collective that’s breathing new life into Rome’s unused public land and redefining what farm-to-table dining looks like.
The campaign also journeys to Peru’s Inca Trail, where local hosts are leading the charge in sustainability by reducing single-use plastics while offering warm, high-altitude hospitality. And over in Vietnam, Intrepid’s local experts guide travellers to hidden culinary gems—those off-menu delights only locals know about.
Every vignette is an invitation to meet the world differently, showcasing how Intrepid’s community-based travel connects like-minded adventurers to authentic, meaningful experiences.
The heart of the campaign
“From learning to make a traditional meal in a small village in Kenya to hand-making mosaics in Croatia, this campaign highlights the unique moments you can have, and the meaningful connections you can make, on our trips. This is Intrepid at its best,” said Natalie Placko, Global Brand Director at Intrepid.
Placko explains that the campaign was designed to capture what truly sets Intrepid apart. “We know that what travellers remember most are the connections they forge along the journey and we wanted to put those life-changing moments at the centre of our storytelling in a way that makes the audience feel like they’re part of the action,”
Through vivid imagery and heartfelt storytelling, Only Intrepid aims to remind travellers why authenticity, sustainability, and connection remain at the heart of what the company does.
Real travel, done differently
For over 30 years, Intrepid Travel has been redefining adventure with a focus on responsible, small group travel that empowers communities and protects the planet. With more than 1,000 itineraries across every continent, the company continues to deliver journeys that celebrate real people and real places—whether that’s sharing tea with a local family in Morocco or trekking through Patagonia’s windswept peaks.
Each experience represents the spirit of Only Intrepid—the kind of travel that fosters cultural understanding, supports local economies, and creates stories worth retelling.
Your turn to experience an Only Intrepid moment
To help travellers experience their own Only Intrepid moments, Intrepid’s biggest sale of the year is on now. The Black Friday Sale offers huge savings on hundreds of small group trips worldwide—but only until 4 December 2025.
So, whether it’s hiking the Inca Trail, tasting street food in Vietnam, or reconnecting with nature in Kenya, there’s never been a better time to plan your next unforgettable adventure.
Head to Intrepid to learn more!
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