I recently tested ChatGPT to put together a New Zealand travel itinerary. And then we got to chatting. I asked it if artificial intelligence (AI) was a threat to travel agents. This is what it said.
A word of warning: the below has been written by ChatGPT. I have edited it only to get rid of the American spelling.
The rise of artificial intelligence has undoubtedly transformed many industries, including the travel industry. AI-powered chatbots and recommendation engines have streamlined the booking process for travellers, but despite the advancements in technology, AI will not replace travel agents. Here’s why:
Personalised service
One of the primary reasons why travel agents will remain relevant is their ability to provide personalised service. Travel agents can offer tailored advice and recommendations based on their client’s preferences, which is difficult for AI to replicate. Moreover, travel agents can work with clients to create custom itineraries that meet their specific needs, ensuring that they have a memorable and enjoyable trip.
Complex travel arrangements
While AI can handle basic enquiries and bookings, it may not be able to handle complex travel arrangements. For example, if a traveller needs to visit multiple destinations and coordinate several flights, hotels, and ground transportation, an AI-powered solution may struggle to make the necessary arrangements. A travel agent, on the other hand, can navigate the complexities of travel planning and ensure that everything runs smoothly.
Human touch
While AI can automate many aspects of the booking process, it lacks the human touch that travel agents can provide. Many travellers prefer to work with a travel agent because they can build a personal relationship with them and receive expert advice and support. Moreover, travel agents can provide a level of empathy and understanding that AI cannot match.
Unexpected situations
Travelling can be unpredictable, and unexpected situations can arise. For example, a flight may be cancelled, or a traveller may become ill while on the road. In such scenarios, a travel agent can offer immediate support and assistance, while AI may not be able to provide a suitable response. Travel agents can also provide guidance and advice on travel insurance, which can help protect travellers in unexpected situations.
In conclusion, while AI has transformed the travel industry, it is unlikely to replace travel agents completely. Rather, AI and travel agents will work together to provide the best possible experience for travellers. Travel agents who embrace AI and use it to enhance their services will likely be more successful in the long run, as travellers continue to demand a personalised and streamlined booking experience.
**If you or a loved one is at all worried about AI and robots, remember you can hold them back by simply showing them a picture and asking them to point out any cars or traffic lights. They will not be able to verify they are not a robot and you win.
