Scenic Group will change the way cruisers are rewarded, rolling out a new loyalty scheme that will merge Scenic Club and EmeraldEXPLORER into a unified Scenic & Emerald Rewards program launching globally on 10 February 2026.
The integrated program will unveil a new era of loyalty that simplifies the tier structure for Scenic and Emerald cruisers, making it easier to redeem and manage status points.
So, what does it mean for advisors and your Scenic and Emerald clients?
While the nitty-gritty details are under wraps until the launch, what we do know is that current and future Scenic & Emerald Rewards members can now earn and receive status points for all Scenic and Emerald ocean, river and land journeys.
This includes all trips in seven continents and across 100 countries worldwide.
All existing status points accumulated by current Scenic Club and EmeraldEXPLORER loyalty members will be combined into a single balance.
The program update used member and travel partner feedback to ensure it provides better rewards, recognition and benefits.
This includes the new MyRewards feature, which allows members to redeem an actual monetary value towards their next luxury cruise or tour.
Scenic Group launched an updated points-based partner loyalty program across Scenic Luxury Cruises & Tours and Emerald Cruises & Tours for advisors in 2024.
It also recognised high achievers at the ninth annual Scenic Group Night of Stars in 2025.
Stay tuned for more updates for travel advisors and clients.
